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Meta to require advertisers to disclose ads created via AI on political issues
Economic Times
·
1y ago
Medial
In a move to increase transparency in political advertisements, Meta (formerly Facebook) will require advertisers to disclose if their ads on political issues were created using artificial intelligence. This step aims to prevent the misuse of AI-generated content for political messaging. By implementing this requirement, Meta hopes to address concerns related to misinformation and ensure that users are aware of the origins of such content.
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Google to require disclosures for digitally altered content in election ads
Economic Times
·
1y ago
Medial
Google will now require advertisers to disclose election ads that use digitally altered content, as part of its efforts to combat election misinformation. The disclosure update applies to ads that feature manipulated media, such as deepfakes, and advertisers will need to select a checkbox indicating the use of altered or synthetic content. Google will generate in-ad disclosures for certain formats, while others will require a prominent disclosure provided by the advertiser. The move comes as concerns grow over the misuse of generative AI in creating misleading content. Other platforms, such as Meta (formerly Facebook), have also implemented disclosure requirements for manipulated political ads.
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Meta extends ban on new political ads following US Election: Report | Company Business News
Livemint
·
9m ago
Medial
Meta Platforms, the parent company of Facebook, has announced that it will continue its ban on new political ads following the U.S. election. This ban is intended to counter misinformation and maintain platform integrity during the vote counting process. While previously approved political ads can continue running, advertisers with ongoing campaigns will have limited editing options. Meta's goal is to prevent the spread of unverified claims that could influence public opinion. The ban is expected to be lifted later this week. Other tech companies, such as Alphabet, have also implemented similar restrictions on political ads.
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US election officials split on AI disclosure rules for political ads
Economic Times
·
1y ago
Medial
The Federal Election Commission (FEC) is divided on whether artificial intelligence (AI) generated content in political advertisements should require disclosure. FEC vice chair Ellen Weintraub supports a proposal by the Federal Communications Commission (FCC) to require disclosure of AI content in political ads, while FEC Chair Sean Cooksey opposes it. Concerns have been raised that AI-generated content could mislead voters, particularly with the use of deep fakes. The FCC has the authority to regulate broadcast ads but not internet or social media ads. There are calls for greater transparency in disclosing the use of AI-generated content in political ads.
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Meta bars political advertisers from using generative AI ads tools
Economic Times
·
1y ago
Medial
Meta, the owner of Facebook, is prohibiting political campaigns and advertisers in regulated industries from using its generative AI advertising products. This decision comes after concerns were raised about the potential spread of election misinformation. While Meta does not have specific guidelines on AI usage, it stated that advertisers running campaigns in housing, employment, credit, social issues, elections, politics, health, pharmaceuticals, or financial services are currently not permitted to use the Generative AI features. The move is one of the most significant AI policy choices in the industry to date.
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Meta Allows Ads Claiming Rigged 2020 Election on Facebook, Instagram
Livemint
·
1y ago
Medial
Meta Platforms, the parent company of Facebook and Instagram, has quietly updated its policy to allow political ads that question the legitimacy of the 2020 US presidential election. The change, which was made last year, permits advertisers to claim that past elections were "rigged" or "stolen". Meta made the decision based on free-speech considerations, but it also comes amid changes to the platform's algorithm to de-emphasize organic political content. Other platforms, such as YouTube and Twitter, have also revised their election policies ahead of the 2024 US presidential election.
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Meta’s free-speech shift made it clear to advertisers: ‘Brand safety’ is out
Livemint
·
6m ago
Medial
Meta is loosening its speech restrictions, prompting concerns among advertisers about brand safety. With a shift in content moderation policy, Meta emphasizes user and advertiser responsibility in content policing. While brand safety practices face political scrutiny, advertisers rely heavily on Meta for its vast reach. Despite the changes, Meta continues to provide tools for advertisers to manage ad placement, though concerns persist about a potential rise in objectionable content on its platforms.
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Meta tightens ad rules to curb financial scams aimed at Australians
Economic Times
·
8m ago
Medial
Meta Platforms, the parent company of Instagram and Facebook, has implemented stricter rules for advertisers of financial products and services in Australia. This is aimed at cracking down on scams on the social media platforms. Advertisers will now need to verify their information, including their Australian Financial Services License number, before running financial services advertisements. Once verified, advertisers will have to include their payer and beneficiary information in their ads. Previously, Meta removed 8,000 "celeb bait" ads in collaboration with Australian banks to combat scams using famous people's images to deceive consumers.
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Meta Steers Users Away From New Apple Fees in Latest Spat Between Tech Giants
Livemint
·
1y ago
Medial
Facebook parent company, Meta, has suggested a workaround to advertisers in order to avoid paying Apple's 30% service charge. This comes after Meta announced that it will begin charging US advertisers who purchase boosted posts from apps on iPhones and iPads the service fee. To avoid the charge, Meta is encouraging advertisers to head to the websites of Facebook and Instagram from their computers or web browsers on mobile devices. Additionally, Meta will require advertisers to prepay for advertising campaigns if they choose to continue buying boosted posts from Apple mobile devices.
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Meta passed politically inflammatory ads, says report
Livemint
·
1y ago
Medial
Meta Platforms India, the company behind WhatsApp, Instagram, and Facebook, has allegedly failed to filter politically inflammatory content in at least 14 advertising campaigns during the ongoing general elections in India. The claims were made in a report by activist bodies Eko and India Civil Watch International. The report stated that the ads were approved between May 8 and 13 and included misinformation, hate speech, and religious political abuse. However, no links to the content were provided. Meta has stated that the ads in question were created by Eko and were not published.
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X introduces new $250 ad credit to lure back advertisers
Economic Times
·
1y ago
Medial
X (formerly Twitter) is offering a $250 ad credit to entice advertisers, giving small businesses an appreciation boost. The credit is given when spending $1,000 on a new campaign within 30 days. The platform aims to support its majority of active advertisers, small and medium businesses. The credits expire on December 31 and might require a minimum spend on X Ads.
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