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Lumikai leads $2 Mn round in media SaaS platform Frammer AI

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Media SaaS platform Frammer AI has raised $2 million in a seed funding round led by Lumikai. The fresh funds will be used for expansion into sports and entertainment, strengthen its tech team, and enhance data training in key focus areas, Frammer AI said in a press release. Co-founded in 2023 by Arijit Chatterjee and Kawaljit Singh Bedi, Frammer AI provides transcripts, captions, and creates short, platform specific videos like Insta Reels and YouTube Shorts. The platform offers an AI-powered studio that enables enterprises to convert their content into engaging and monetizable videos. Frammer AI claims that it is an enterprise-grade end-to-end platform that takes any premium content and makes it digital-ready with the click of a button. It works with large and medium-sized publishers across genres and provides features like news and lifestyle content which include webinars, corporate films etc. The Delhi-based company says that it leverages advanced AI technology and proprietary training methods to help businesses to produce ready-to-publish and high-quality videos for social media. It also says to convert a 30-minute video into 35 short packages in just five minutes. According to Frammer AI, it also trains vision models to detect people, faces, celebrities, logos, sentiment, and other similar visual elements in video frames. It has served clients in India and the United States, including prominent broadcasters such as The India Today Group and Zee News, as well as corporations such as ACKO Insurance.