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Cold-pressed oil brand Gramiyaa raises pre-Series A funding

EntrackrEntrackr · 3m ago
Cold-pressed oil brand Gramiyaa raises pre-Series A funding
Medial

Snippets Cold-pressed oil brand Gramiyaa raises pre-Series A funding Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in a pre-Series A funding round led by Homegrown Ventures, along with participation from Campus Fund and Mumbai Angels. Prior to this, the Bengaluru-based company had raised $1.14 million in a seed round from Homegrown Ventures and others. The proceeds will be used to expand its production capacity to 4 lakh litres per month, enhance sourcing capabilities, streamline manufacturing processes, and strengthen distribution channels, including its D2C platform, Gramiyaa said in a press release. Founded in 2016 by Sibi Manivannan, Gramiyaa is a brand of cold-pressed cooking oil. Their products include wood-pressed oil in a variety of flavors such as groundnut oil, sesame oil, and coconut oil. The company sells the majority of its products in Tamil Nadu through independent stores as well as online. It operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity. While cold-pressed oils have historically been associated with small-scale production and fragmented supply chains, Gramiyaa is redefining the category through structure and scale by prioritizing vertical integration and manufacturing excellence. It ensures consumers receive high-quality oils made from premium seeds—free from the inconsistencies that often affect the segment. Gramiyaa combines traditional wood and stone mills with modern, hygienic facilities, and ensures authentic extraction with the highest standards of safety and consistency. Offering a wide range of cold-pressed oils, the brand reaches consumers through its D2C platform, key retail outlets, e-commerce, and quick-commerce channels.

Food brand Indic Wisdom raises $2 Mn in pre-series A round

EntrackrEntrackr · 8m ago
Food brand Indic Wisdom raises $2 Mn in pre-series A round
Medial

Mumbai-based manufacturer of wood-pressed oils Indic Wisdom has raised $2 million in its pre-Series A round led by Rockstud Capital along with other investors. Founded by Prajakta Khare & Kaustubh Khare, Indic Wisdom’s product range include encompassing cooking oils, multipurpose oils, and specialty oils, caters to the diverse needs and preferences of health-conscious consumers. These oils, renowned for their high nutritional content, including essential vitamins, antioxidants, and fatty acids, offer a superior alternative to refined oils, which often undergo processing that can strip them of valuable nutrients. Specialising in traditional lakdi ghani-based extraction methods, their oils preserve natural nutrients and flavours. It has also invested heavily in testing research and development to provide consumers with verified purity. According to market research, the global cold-pressed/wood-pressed oil market, valued at $27.1 billion in 2021, is projected to expand at a compound annual growth rate (CAGR) of 5.7% until 2028. Domestically, IMARC Group forecasts the market to reach $15.6 billion by 2032 from the current $9.1 billion, exhibiting a CAGR of 5.9% between 2024 and 2032.

Wipro Enterprises set to back D2C food brand Anveshan

EntrackrEntrackr · 2m ago
Wipro Enterprises set to back D2C food brand Anveshan
Medial

D2C healthy food brand Anveshan is raising Rs 29.86 crore (approximately $3.5 million) in its Series A round, led by Wipro Enterprises, with participation from existing investors DSG Consumer Partners, Titan Capital, boAt co-founders Aman Gupta and Sameer Mehta, and AngelList. According to its regulatory filings accessed from the Registrar of Companies (RoC), Anveshan's board has passed a special resolution to issue 1,178 Series A CCPS and 10 equity shares at an issue price of Rs 2,51,367 each to raise the aforementioned amount. The filings further state that the company plans to utilize the fresh capital to strengthen its long-term financial resources. According to Entrackr’s estimates, the D2C brand’s valuation is set to surge 2.7X to R 430 crore (approximately $51 million), compared to $19 million in its previous funding round. Founded in 2020 by Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared in rural areas. It creates food micro-entrepreneurs in villages across India who make these food products using traditional practices. It ensures the quality of the food product for the customers, along with social and economic upliftment of the Indian farmers. The company’s current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, beverage mixes, and a variety of other natural food products. Anveshan has raised approximately $4.5 million to date, including $2 million secured in its pre-Series A round in September 2022, led by DSG Consumer Partners. According to TheKredible, DSG Consumer Partners will be the largest external shareholder in the company with a 16.59% stake, while new investor Wipro Enterprises will hold a 3.49% stake. In the fiscal year ended March 2024, Anveshan reported an 85% year-on-year increase in operating revenue to Rs 58 crore, up from Rs 31.3 crore in FY23, while narrowing its losses by 24% to Rs 5.7 crore. Anveshan competes with the new age organic health food brands like Vedic, Auric, Kapiva, Two Brothers Organic Farms, Rosier Foods and others. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever.

Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness

VCCircleVCCircle · 1y ago
Transforming India's Beverage Landscape: The Fresh Press Sets New Standards in Wellness
Medial

Founded in 2018 by Dino Morea, Mithil Lodha, and Rahul Jain, The Fresh Press is a Mumbai-based beverage company that aims to provide healthy and nutritious alternatives to traditional beverages. With a focus on natural ingredients, the company offers a range of juices, smoothies, shakes, fruit platters, and desserts that are free from sugar and preservatives. The Fresh Press has expanded to over 36 stores across India and has strategic partnerships with leading retailers. The company is also increasing its digital presence by improving its online ordering and delivery systems. With the global cold-pressed juice market projected to grow, The Fresh Press is on track for further expansion.

POP helps D2C startups tackle customer acquisition and retention hurdles

EntrackrEntrackr · 1y ago
POP helps D2C startups tackle customer acquisition and retention hurdles
Medial

A group of former Flipkart employees, led by Bhargav Errangi, is working to fix a big hurdle faced by D2C startups – acquiring new customers. Through their platform POP, the Bengaluru-based startup aims to build a vast pool of customers, who are preferably ecommerce savvy and drive sales through a reward currency. Conveniently called POPcoins, the reward currency is driven by the group’s learnings with Flipkart’s popular Supercoins. We spoke to the company founder and CEO Errangi to learn how the platform works, what makes it different from the competition, and future roadmap. Here are the edited excerpts: How does the platform work? Please help simplify the process. POP intends to create a network of e-commerce users which constitutes genZ and late millennials on the back of POPcoins. Brands participating in the POP network will get access to this network and can acquire and retain customers much more efficiently than the current modes of customer acquisition. Moreover, we have a SaaS product that is already being used by 120+ D2C brands. It is a simple Shopify plug-in that can be integrated within the brand website, which enables the brand to issue POPcoins and let customers redeem POPcoins on their purchases. Apart from that, POP will be launching a D2C e-marketplace which will house 500+ D2C brands and also its own UPI handle where users can earn 2% back in POPcoins on every transaction. Both these businesses will be launched within the same app platform, which is ready to be launched in May’24 What makes your platform unique? What sets us apart is the ability to merge two distinct worlds—bottom-up loyalty solutions and top-down co-branded credit cards. POP understands that to attract anchor brands to our network, we must offer a product that they genuinely value. The co-branded credit card approach not only differentiates us from competitors but also creates a symbiotic relationship between banks, anchor brands, and POP. How is it different from the likes of MagicPin? Also, please explain your fintech features. Very different, POP is focused on the D2C market. The redemption options of POPcoins will be focused on D2C brands. Within the world of D2C, POP aims to incentivise customers who are avid shoppers of D2C brands. These are users who think beyond the mainstream brands and want to stand out of the crowd with their lifestyle choices. Whereas Magicpin is a discounted voucher platform where a user can buy vouchers of any brand- offline or online at discounted rates We will have two fintech offerings- UPI and a co-branded credit card. On every UPI transaction, a user gets 2% value back on POPcoins. On every online transaction made on our credit card, the user earns 10% value back on POPcoins Please help us understand the regulatory compliances required for your fintech features, such as co-branded cards. A ‘TPAP’ license is needed to become a UPI payments player, like PhonePe, Gpay, etc. We have obtained one recently. A partnership with a bank is required to launch a co-branded credit card. Our first partnership with a large bank will be rolling out soon. Are you planning to raise fresh funds in the near future? We have already raised a seed round last year. We have enough funds in the bank for now, and we are focusing on the launches right now. Sometime later this year, we plan to raise our series A.

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