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Cold-pressed oil brand Gramiyaa raises pre-Series A funding

EntrackrEntrackr · 6m ago
Cold-pressed oil brand Gramiyaa raises pre-Series A funding
Medial

Snippets Cold-pressed oil brand Gramiyaa raises pre-Series A funding Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in a pre-Series A funding round led by Homegrown Ventures, along with participation from Campus Fund and Mumbai Angels. Prior to this, the Bengaluru-based company had raised $1.14 million in a seed round from Homegrown Ventures and others. The proceeds will be used to expand its production capacity to 4 lakh litres per month, enhance sourcing capabilities, streamline manufacturing processes, and strengthen distribution channels, including its D2C platform, Gramiyaa said in a press release. Founded in 2016 by Sibi Manivannan, Gramiyaa is a brand of cold-pressed cooking oil. Their products include wood-pressed oil in a variety of flavors such as groundnut oil, sesame oil, and coconut oil. The company sells the majority of its products in Tamil Nadu through independent stores as well as online. It operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity. While cold-pressed oils have historically been associated with small-scale production and fragmented supply chains, Gramiyaa is redefining the category through structure and scale by prioritizing vertical integration and manufacturing excellence. It ensures consumers receive high-quality oils made from premium seeds—free from the inconsistencies that often affect the segment. Gramiyaa combines traditional wood and stone mills with modern, hygienic facilities, and ensures authentic extraction with the highest standards of safety and consistency. Offering a wide range of cold-pressed oils, the brand reaches consumers through its D2C platform, key retail outlets, e-commerce, and quick-commerce channels.

Wipro Enterprises set to back D2C food brand Anveshan

EntrackrEntrackr · 5m ago
 Wipro Enterprises set to back D2C food brand Anveshan
Medial

D2C healthy food brand Anveshan is raising Rs 29.86 crore (approximately $3.5 million) in its Series A round, led by Wipro Enterprises, with participation from existing investors DSG Consumer Partners, Titan Capital, boAt co-founders Aman Gupta and Sameer Mehta, and AngelList. According to its regulatory filings accessed from the Registrar of Companies (RoC), Anveshan's board has passed a special resolution to issue 1,178 Series A CCPS and 10 equity shares at an issue price of Rs 2,51,367 each to raise the aforementioned amount. The filings further state that the company plans to utilize the fresh capital to strengthen its long-term financial resources. According to Entrackr’s estimates, the D2C brand’s valuation is set to surge 2.7X to R 430 crore (approximately $51 million), compared to $19 million in its previous funding round. Founded in 2020 by Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared in rural areas. It creates food micro-entrepreneurs in villages across India who make these food products using traditional practices. It ensures the quality of the food product for the customers, along with social and economic upliftment of the Indian farmers. The company’s current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, beverage mixes, and a variety of other natural food products. Anveshan has raised approximately $4.5 million to date, including $2 million secured in its pre-Series A round in September 2022, led by DSG Consumer Partners. According to TheKredible, DSG Consumer Partners will be the largest external shareholder in the company with a 16.59% stake, while new investor Wipro Enterprises will hold a 3.49% stake. In the fiscal year ended March 2024, Anveshan reported an 85% year-on-year increase in operating revenue to Rs 58 crore, up from Rs 31.3 crore in FY23, while narrowing its losses by 24% to Rs 5.7 crore. Anveshan competes with the new age organic health food brands like Vedic, Auric, Kapiva, Two Brothers Organic Farms, Rosier Foods and others. Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever.

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