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DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund

EntrackrEntrackr · 1m ago
DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund
Medial

DOBRA raises Rs 1.5 Cr in seed round from D2C Insider Super Angels Fund DOBRA, a food and beverage brand, has raised Rs 1.5 crore in its seed funding led by the D2C Insider Super Angels Fund. The round saw participation from D2C founders and operators, marking the brand’s first institutional raise. The proceeds will be used to scale across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. Founded by Oxbow Brands, DOBRA is known for playful products such as pop goli soda, artisanal cotton candy, and tapioca crisps, which blend nostalgia with premium quality. Rahul Johar, co-founder of Oxbow Brands, said the funding is more than capital, it is an endorsement from entrepreneurs who have built category-defining consumer brands in India. “D2C Super Angels bring battle-tested insights that will help us scale faster,” he added. The brand aims to tap into India’s $170 billion FMCG market by offering differentiated, experience-led products that appeal to young, urban consumers. With this raise, DOBRA will strengthen operations, expand its product line, and deepen consumer trials, while laying the groundwork for international growth. D2C Insider provides funding and support to early-stage D2C startups and has a network of over 10,000 founders. The Super Angels Fund, introduced in October last year, focuses on investments in consumer-focused startups.

D2C home decor brand DecorTwist raises $200K

EntrackrEntrackr · 1d ago
D2C home decor brand DecorTwist raises $200K
Medial

D2C home décor brand DecorTwist has raised $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya. The proceeds will be used to improve its inventory to meet the growing demand among consumers, introduce new products, and expand to quick commerce platforms, DecorTwist said in a press release. Launched in 2022 by Anupam Rajey, DecorTwist is a home decor brand that aims to provide high-quality home products while offering a wide range of categories like dining, decor, gardening, furniture, pooja essentials, and gifting under one roof. The company is committed to providing accessible and stylish solutions for every home. Its handcrafted and affordable products are designed to give a memorable experience and cater to diverse needs and preferences of the customers. “Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless,” said Anupam Rajey, founder, DecorTwist. As per market research, the Indian home décor market is expected to reach $30 billion by 2026. DecorTwist says that it has grown into a trusted home decor destination, offering practical and thoughtfully designed products across storage, dining, kitchenware, and pooja essentials. The brand claims to have generated over Rs 12.5 crore in revenue, served over 100k customers, and has secured a 17% repeat purchase rate, showcasing strong customer loyalty. It has a presence on online platforms like Amazon, Myntra, and Flipkart.

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