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Honasa clarifies quantum of unsold inventory in response to claims by distributors body

YourStory

YourStory · 9m ago

Honasa clarifies quantum of unsold inventory in response to claims by distributors body

Honasa Consumer, the parent company of Mamaearth, has revealed that its distribution value chain holds an inventory of Rs 40.69 crore, contradicting the All India Consumer Products Distributors Federation's claim of near-expiry inventory valued at Rs 300 crore. The company stated that it has received returns worth Rs 41.21 crore and is in the process of collecting the remaining Rs 21.32 crore from relevant distributors. Honasa successfully transitioned to a direct distribution model, removing super-stockists and sub-distributors, and reduced accounts receivables from Rs 46 crore to Rs 25 crore. The company's shares have been adversely affected by a loss of Rs 18.71 crore in Q2 2024 and a 7% decline in revenue.

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Mamaearth parent dismisses distributors’ claim of Rs 300-cr unsold inventory as ‘misinformation’

Economic Times

Economic Times · 9m ago

Mamaearth parent dismisses distributors’ claim of Rs 300-cr unsold inventory as ‘misinformation’

Honasa Consumer, the parent company of Mamaearth, has denied allegations made by the All India Consumer Products Distributors Federation (AICPDF) regarding large unsold inventory. The AICPDF had claimed that near-expiry inventory caused a financial burden of Rs 300 crore for distributors, but Honasa Consumer stated that the total inventory in the distribution value-chain was Rs 40.69 crore. Mamaearth has undergone a restructuring in its general trade strategy, leading to a net loss of Rs 19 crore and a drop in operating revenue in the September quarter. This has resulted in a significant decline in Honasa Consumer's stock.

Honasa to bring down inventory holding period for Mamaearth distributors

Livemint

Livemint · 1y ago

Honasa to bring down inventory holding period for Mamaearth distributors

Mamaearth's parent company, Honasa Consumer Ltd, is working to reduce its inventory holding period with distributors to 40 days from the current 90 days. The company plans to streamline its supply chain as it shifts from super-stockists to direct distributors. Honasa has partnered with logistics company Delhivery to enhance its supply chain, with further inventory reduction expected in the coming quarters. The move comes after distributors raised concerns about excessive inventory and delays in replacing damaged or unsold stock. Additionally, Honasa has decided to phase out its Ayurveda-focused brand, Ayuga, due to declining customer interest in certain Ayurvedic concepts.

Honasa Consumer dismisses 'misinformation' around distributors, restructuring

Economic Times

Economic Times · 9m ago

Honasa Consumer dismisses 'misinformation' around distributors, restructuring

Mamaearth parent company Honasa Consumer has denied the claims made by the All India Consumer Products Distributors Federation (AICPDF) regarding its inventory. The company states that the distribution value chain holds inventory worth Rs 40.69 crore, not the reported Rs 300 crore. The company recently implemented a transition exercise to move away from the super-stockist model and towards direct distributors. This restructuring had a higher impact than expected, resulting in a net loss of Rs 19 crore and a drop in operating revenue for the September quarter. As a result, Honasa Consumer's stock has fallen over 30%.

Mamaearth parent Honasa loses its unicorn status as shares plunge

YourStory

YourStory · 9m ago

Mamaearth parent Honasa loses its unicorn status as shares plunge

Parent company of Mamaearth, Honasa Consumer, lost its unicorn status as shares dropped by 29% over consecutive sessions. The company's market cap fell to Rs 7,721 crore ($902 million), down from the previously projected IPO valuation of Rs 10,500 crore. Honasa clarified the inventory situation with distributors, stating a total inventory of Rs 40.69 crore, as opposed to the quoted figure of Rs 300 crore. Mamaearth's recent second-quarter earnings report showed a loss of Rs 18.71 crore, following previous profitable quarters. Revenue growth has also slowed in recent quarters.

Honasa allots more than 45,000 stock options to ESOP pool

YourStory

YourStory · 7m ago

Honasa allots more than 45,000 stock options to ESOP pool

Honasa Consumer, Mamaearth's parent company, recently expanded its ESOP, granting 45,663 stock options to eligible employees with a value of Rs 1.12 crore, following a loss-making quarter. These options, valued at Rs 10 each, can be exercised during employment or within 90 days post-employment. Despite losing unicorn status due to financial losses and slower revenue growth, Honasa clarified its inventory's actual value, countering media claims of excessive unsold stock. Its shares closed at Rs 246.45 on BSE.

Honasa Consumer undertakes general trade channel revamp for offline growth

YourStory

YourStory · 1y ago

Honasa Consumer undertakes general trade channel revamp for offline growth

Honasa Consumer, the parent company of Mamaearth, is planning to shift its distribution model and undertake an inventory pipeline correction project called "Neev". The company aims to increase its offline distribution and focus on its house of brands strategy. This move aligns with their transition from a super stockist distribution model to direct distributors for the general trade channel. Honasa Consumer's efforts in scaling and improving brand mix have resulted in an 8.3% increase in EBITDA margin during the April-June quarter. However, the company discontinued its Ayurvedic Beauty Products brand, Ayuga, due to a lack of product-market fit.

At 79% Bengaluru house prices rose the most in five years, check the property price rise in these 7 major cities - The Economic Times

Economic Times

Economic Times · 2m ago

At 79% Bengaluru house prices rose the most in five years, check the property price rise in these 7 major cities - The Economic Times

Bengaluru's housing prices have surged by 79% in the last five years, outpacing other major Indian cities, largely due to its thriving IT sector and concentration of tech professionals. While Bengaluru and Delhi NCR saw reduced unsold housing inventory, indicating strong demand, Hyderabad experienced a rise in unsold units despite a 43% increase in per square foot prices. The report highlights varying real estate trends across cities like Pune, Chennai, and Kolkata, linked to their economic dynamics.

"Oops, someone was caught copying”: Honasa’s Ghazal Alagh takes a swipe at Lakmé

Economic Times

Economic Times · 4m ago

"Oops, someone was caught copying”: Honasa’s Ghazal Alagh takes a swipe at Lakmé

Ghazal Alagh, cofounder of Honasa Consumer, accused Hindustan Unilever's Lakme of copying their skincare products and backbiting. The dispute escalated after HUL launched an ad questioning the efficacy of digital-first sunscreen brands. Honasa countered by highlighting Lakme's SPF claims with a direct advertising response. Lakme defended its product testing, sparking industry-wide discussion on innovation honesty and market competition. This highlights the tension between new-age startups and established FMCG giants in India's skincare industry.

Off the road, there's a Rs 52,000-crore pileup while car sales hit the brakes

Economic Times

Economic Times · 2m ago

Off the road, there's a Rs 52,000-crore pileup while car sales hit the brakes

Car dealerships in India face an unprecedented high in unsold vehicle inventory, valued at Rs 51,000-52,000 crore, due to continued manufacturer push despite low retail demand. The inventory has remained stagnant for over 50 days, exceeding the standard 21 days. Hyundai and Maruti claim healthy inventory levels, while certain models face waitlists. Analysts foresee potential demand improvement only in the latter half of FY25, with recent interest rate cuts possibly aiding in demand recovery.

Behind cheap stuff from Shein and Temu: A hard bargain with suppliers

Livemint

Livemint · 1y ago

Behind cheap stuff from Shein and Temu: A hard bargain with suppliers

Chinese e-commerce platforms Shein and Temu have become popular among small suppliers in China, offering them access to a global market. However, suppliers are facing challenges such as razor-thin profit margins, pressure to cut prices, and high inventory risks. Some suppliers are struggling with unsold inventory and questioning the long-term sustainability of working with Shein and Temu. While the platforms offer opportunities for manufacturers to reach a wider audience, suppliers are grappling with various costs and restrictions imposed by the platforms.

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