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Health-Focused Pet Food Brand Muttley Crew Secures $425,000 in Seed Round to Grow Footprint Across India

StartupTalky

StartupTalky · 1m ago

Muttley Crew, a Bangalore-based premium pet food brand, raised $425,000 in seed funding to expand its operations across India. The funds will enable the company to enhance product development and retail presence, making high-quality, preservative-free pet foods more accessible. Muttley Crew focuses on all-natural, human-grade ingredients and collaborates with veterinarians to ensure nutritional value. Already present in multiple cities, the brand plans to expand to over 100 locations by the next quarter.

Related News

Butternut Box Secures $354 Million in Funding for Subscription Dog Meals

Robots · 2y ago

Butternut Box Secures $354 Million in Funding for Subscription Dog Meals

Butternut Box, a UK-based startup specializing in healthy dog food, has raised £280 million ($354 million) in funding from General Atlantic and L Catterton. The company offers high-quality, customizable dog meals, snacks, and supplements, emphasizing pet nutrition and convenience. With plans for expansion across Europe, Butternut Box aims to address pet obesity concerns and meet the demand for healthier pet food options. The investment highlights the growth of the pet industry, with the broader pet food market expected to reach $100 billion by 2022.

Goofy Tails, Kosmc AI secure early-stage funding

VCCircle

VCCircle · 5m ago

Goofy Tails, Kosmc AI secure early-stage funding

Wipro's consumer investment arm made its first significant investment in pet care by funding Goofy Tails, a D2C pet food startup, with $1 million in its pre-Series A round. Founded in 2021, Goofy Tails offers pet nutrition products and aims to use the funding for expansion and R&D. Meanwhile, Kosmc AI, focused on social commerce infrastructure, secured $200,000 in pre-seed funding to enhance its platform for branding and monetization on social media.

Neha Dhupia-Backed BlackCarrot Secures Pre-Seed Funding from Venture Catalysts and More

StartupTalky

StartupTalky · 5m ago

Neha Dhupia-Backed BlackCarrot Secures Pre-Seed Funding from Venture Catalysts and More

BlackCarrot, an innovative dinnerware brand focused on health-conscious consumers, secured pre-seed funding from Venture Catalysts, We Founder Circle, and other notable investors, including Neha Dhupia. Co-founded by Yadupati Gupta and Vishal Gupta, the brand offers safer alternatives like bone china-free ceramics and lead-free glassware. Positioned for rapid growth in the health-conscious dinnerware segment, the funding will boost BlackCarrot's expansion and product innovation, meeting increasing consumer demand for premium, sustainable products.

VCs sniff opportunity as petcare expands beyond food

Economic Times

Economic Times · 5m ago

VCs sniff opportunity as petcare expands beyond food

The petcare industry in India is booming, driven by increased pet adoption during the pandemic and the expansion of petcare services. This growth has attracted significant investment, with major firms like Nestlé investing in pet food brand Drools, making it a unicorn. Startups such as Supertails and Vetic are raising funds as the market, valued at $3.5 billion, is expected to double by 2028. Non-food pet products are experiencing rapid growth, surpassing traditional pet food sales.

Pet food brand Drools claims unicorn status after minority stake by Nestlé

Entrackr

Entrackr · 5m ago

Pet food brand Drools claims unicorn status after minority stake by Nestlé Drools Pet Food Private Limited claims it has become India’s first pet food unicorn following a minority investment by Nestlé S.A., the parent company of Nestlé India. Drools has not disclosed the details of the transaction but will continue to operate independently post-investment. The deal gives Nestlé access to India’s growing pet food market, while Drools is expected to continue expanding in both domestic and international markets. Drools, with brands like Pure Pet, Meat Up, Canine Creek, and Kitty Yum, claims to be the top seller in the pet food category on Amazon. The company operates fully online and also sells offline, including vet clinics, pet stores, and general trade retailers. Founded by Fahim Sultan in 2010, Drools operates six production facilities and has a warehousing footprint of 1.6 million square feet. The company distributes its products through 40,000 retail outlets in India and exports to 22 countries. It employs 3,400 people across its operations. Earlier in June 2023, Drools had raised $60 million in funding from private equity firm L Catterton at a valuation of $600 million. The round was one of the largest investments in the pet care industry in India. For the fiscal year ending in March 2024, Drools’ revenue from operations jumped 50% to Rs 714.90 crore from Rs 474.62 crore in FY23. The company however reported a net loss of Rs 14 crore in FY24 against Rs 27.65 crore profit in the previous fiscal year. Drools becomes the fourth startup to enter the unicorn club in 2025. Netradyne and Juspay reached the milestone in January and April, respectively, while Porter recently joined the list after raising $200 million in a Series E round at a valuation exceeding $1 billion.

CredFlow, Order For Health bag early-stage fundings

VCCircle

VCCircle · 12m ago

CredFlow, Order For Health bag early-stage fundings

CredFlow and Order For Health have both secured early-stage funding. CredFlow, a fintech startup that provides cash flow management solutions for Indian SMEs, raised $3.7 million in a pre-Series B funding round led by Inflexor Ventures and a Singapore-based family office. The funds will be used to grow its lending business and develop new products. Order For Health, a food brand offering healthy meals, raised Rs 1 crore in a seed funding round led by Inflection Point Ventures. The funding will support production expansion and opening new stores.

Lifechart’s Guttify secures $360K from Unichem Labs’ Family Office

Entrackr

Entrackr · 6m ago

Lifechart’s Guttify secures $360K from Unichem Labs’ Family Office

Lifechart’s Guttify secures $360K from Unichem Labs’ Family Office Lifechart, a health-tech startup focused on gut wellness, has raised $360,000 in an extended seed round for its gut health brand Guttify, led by Prajay Advisors, the family office of the founders of Unichem Labs, Prakash Mody and Jayendra Shah. This $360K raise follows a $500K seed round in October 2024, backed by Expert Dojo, Agility Ventures, Sunn91 Ventures, government seed schemes, and angels like Nitish Mittersain and Ahana Gautam—bringing Lifechart’s total funding to over $1 million. Co-founded in 2022 by Mukul Shah and Mansi Sharma, Guttify is a gut health brand designed for India’s urban population (tier I and III cities), and it adopts a diagnosis-first approach. It offers DIY at-home gut testing kits and clinically validated solutions that combine modern science with herbal methods. Its first product, a pH saliva testing kit for acidity, is already live, with more kits priced as low as Rs 99 set to launch in the coming months. Guttify aims to empower every Indian with accessible, accurate, and personalized gut health solutions—grounded in science, enabled by technology, and inspired by Ayurveda. Lifechart and Guttify aspire to build a full-stack science-backed gut wellness ecosystem to address the urgent and widespread gut health crisis in India. According to market research, the Indian gut wellness market is projected at $18 billion and over 60% of the Indian population suffers from digestive issues.

Peak XV-backed pet care firm Heads Up For Tails eyes Series B fundraise

VCCircle

VCCircle · 9m ago

Peak XV-backed pet care firm Heads Up For Tails eyes Series B fundraise

Precious Pet Services Pvt Ltd, the operator of pet care brand Heads Up For Tails, is preparing for its Series B funding round after a three-year gap. The company continues to grow and evolve under the leadership of founder Rashi Narang. This round comes as part of their strategic plan to expand and innovate in the pet care sector. Details about the intended investment and specific goals for the funding have not been disclosed yet.

Pet parenting startup Sploot raises $800K from Redstart Labs, angels

IndianStartupNews

IndianStartupNews · 2y ago

Pet parenting startup Sploot raises $800K from Redstart Labs, angels

Gurugram-based pet parenting startup Sploot has secured $800,000 in a seed funding round led by Info Edge's subsidiary, Redstart Labs, along with participation from angel investors. Sploot plans to use the funds to expand its services, including dog walking, grooming, and ready-to-feed dog food, while also focusing on territorial expansion. The startup, founded in 2019, operates as an online community for dog owners, offering information on dog health, behavior, and nutrition through its app.

Hala Mobility, Mihup, Viraa Care bag early-stage cheques

VCCircle

VCCircle · 1y ago

Hala Mobility, Mihup, Viraa Care bag early-stage cheques

EV-as-a-Service startup Hala Mobility, conversation intelligence platform Mihup, and health-tech startup Viraa Care have secured early-stage funding. Hala Mobility raised INR 51 crore ($6.8 million) in pre-Series A funding to expand its electric vehicle fleet and footprint in India. Mihup secured INR 50 crore ($6.7 million) to accelerate its growth and enter new markets. Viraa Care raised $108,000 in pre-seed funding to develop a comprehensive childcare system focused on infant nutrition.

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