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Google ad tech trial outcome no death blow, win or lose

Economic Times

Economic Times · 9m ago

Google ad tech trial outcome no death blow, win or lose

As Google's trial on allegations of building an illegal monopoly in advertising technology nears its close, experts believe that the financial risk for the tech giant is minimal. While the trial could impact Google's advertising business, which accounted for over 75% of its revenue in 2023, analysts argue that the real meat of the case lies in the search market. The US Department of Justice is seeking the divestiture of Google Ad Manager, which represented a small portion of Google's overall revenue. Even if Google were to lose the case and be broken up, its revenues are unlikely to fall significantly. The trial could, however, set a precedent for holding tech giants accountable for monopolistic behavior.

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Google’s breakup is starting to get priced in

Livemint

Livemint · 10m ago

Google’s breakup is starting to get priced in

Investors are increasingly expecting the possibility of the federal government breaking up Google, as the trial for the second antitrust case against the company begins. The trial challenges Google's dominance in the ad-tech industry, with the government seeking an order for the company to divest its ad-tech services. While threats of government crackdowns have not significantly impacted big tech companies' business momentum or investor appeal so far, Google's parent company, Alphabet, has experienced a drop in stock price. Analysts have expressed caution and uncertainty regarding Google's regulatory challenges and the outcome of the trial.

What the US has argued in the Google ad tech antitrust trial

Economic Times

Economic Times · 9m ago

What the US has argued in the Google ad tech antitrust trial

The Department of Justice (DOJ) has presented its main arguments in the antitrust trial against Google, accusing the tech giant of building a monopoly in the ad tech industry. The DOJ claims that Google abused its control over ad technology, particularly through its 2008 acquisition of DoubleClick, and that it harms publishers by taking a large cut of each ad sale. Google denies the claims and argues that the ad tech industry is competitive. The trial is expected to last about four weeks, and a decision from the court could take several months. The stakes are high, with the government calling for a breakup of the company.

A Jury Will Decide If Google's App Store Is an Unjust Monopoly

Wired · 1y ago

A Jury Will Decide If Google's App Store Is an Unjust Monopoly

Fortnite creator Epic Games' lawsuit against Google over its monopoly on the Google Play Android app store could potentially force significant changes in how Google controls apps if they win the trial, which began this week. Google Play accounts for over 90% of all downloads onto Android phones in the US, according to state prosecutors. Epic's allegations have led to some competition regulators ordering Google to loosen its control over app distribution. The trial's outcome could impact Google's tight grip on app downloads and payments.

Closing arguments coming in US-Google antitrust trial on ad tech

Economic Times

Economic Times · 7m ago

Closing arguments coming in US-Google antitrust trial on ad tech

The closing arguments in the antitrust case against Google, brought by the US government, will be delivered on Monday in a federal court. The trial focuses on Google's alleged unfair dominance of online advertising and its control over the ad technology system, allowing it to charge higher prices to advertisers while sending less revenue to publishers. The outcome will likely be appealed, potentially reaching the Supreme Court. Google argues that the allegations ignore other ad placements and that the case is an attempt to pick winners and losers in the market. The trial's conclusion could be influenced by the incoming Trump administration's stance on the case.

Big tech braces for wave of antitrust rulings in 2024

Livemint

Livemint · 1y ago

Big tech braces for wave of antitrust rulings in 2024

U.S. antitrust cases against tech giants Google and Meta Platforms are expected to reach a critical point in 2024, as the rulings could shape the legacy of top Biden administration regulators. Significant cases include the ongoing trial against Google, alleging its search engine is an unlawful monopoly, and another trial against Google over claims of being an illegal monopolist in the ad tech market. Additionally, the Federal Trade Commission's antitrust case against Meta Platforms, formerly Facebook, could also reach a judgment this year. Overall, 2024 could be a significant year for antitrust enforcement.

Google's legal scorecard as another antitrust fight arrives

Economic Times

Economic Times · 10m ago

Google's legal scorecard as another antitrust fight arrives

Google is heading into its next antitrust trial with an increasingly shaky legal track record. After mostly prevailing over regulators and competitors, the company faced setbacks when a federal jury sided with Epic Games' antitrust claims against Google's app store operation, and a federal judge ruled in favor of the Justice Department, stating that Google broke the law to rig the search market. The upcoming trial focuses on the claim that Google broke the law in its advertising technology systems. The outcome of this trial could potentially reshape the tech industry and lead to the breakup of the search giant. Google has faced similar legal challenges in Europe, resulting in significant fines.

Is Google’s Search Engine Smart or Sneaky? A Court Will Decide

Wired · 1y ago

Is Google’s Search Engine Smart or Sneaky? A Court Will Decide

Google is facing a landmark antitrust trial in the United States, with proceedings set to begin on September 12. State attorneys general accuse Google of unlawfully amassing a 90% share of general online searches and harming consumers by monopolizing the search market and allowing distracting ads. The trial is the first to reach court among several government antitrust lawsuits against major tech companies, with the outcome expected to have significant implications for the industry. Google CEO Sundar Pichai and other industry leaders are expected to testify, with a ruling expected in the coming months and potential appeals to follow.

How Google defended itself in the ad tech antitrust trial

Economic Times

Economic Times · 9m ago

How Google defended itself in the ad tech antitrust trial

Google has wrapped up its defense against claims of advertising software monopoly in a federal antitrust trial. The Justice Department and state attorneys general accuse Google of abusing control over ad technology and violating antitrust laws. However, Google's lawyers argued that the ad tech industry is highly competitive and accused the government of ignoring rivals such as Facebook, Microsoft, and Amazon. The company's defense centered on justifying its actions, arguing that its products brought transparency and more revenue for publishers. Google also claimed it helped combat ad fraud and spam, and that publishers and advertisers have plenty of choice in their advertising tools.

Tesla trial to size up cause of fatal autopilot crash: driver or tech

Livemint

Livemint · 1y ago

Tesla trial to size up cause of fatal autopilot crash: driver or tech

Tesla is facing a wrongful-death suit that raises questions about the responsibility of its driver-assistant Autopilot system. The trial involves a fatal crash in 2018 where a Tesla Model X crashed into a highway barrier while using Autopilot. The family of the victim believes Tesla oversold the capabilities of Autopilot and did not do enough to prevent misuse. The outcome of this trial could have significant implications for Tesla, potentially leading to further cases and substantial financial liabilities. The trial is scheduled to last several weeks.

US seeks breakup of Google's ad-tech products after judge finds illegal monopoly

Economic Times

Economic Times · 2m ago

US seeks breakup of Google's ad-tech products after judge finds illegal monopoly

The U.S. Department of Justice has requested that Google's AdX advertising marketplace and ad server DFP be divested due to Google's illegal dominance in online ad-tech markets. Following a federal judge's findings, the DOJ aims to end Google's monopolies and restore market competition, although Google argues against the proposals, citing legal and industry concerns. A trial date is set for September. Previously, Google offered to sell AdX to address EU antitrust issues but faced rejections.

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