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Fintech super.money rolls out new co-branded credit card with Axis Bank

YourStory

YourStory · 2m ago

Fintech super.money rolls out new co-branded credit card with Axis Bank

Fintech startup super.money partnered with Axis Bank to launch a new co-branded credit card, offering 3% cashback on UPI QR code transactions via their app and 1% on other spending, with no annual fees. The RuPay-backed card targets everyday retail rather than large merchants. Aimed at existing credit users, the card is both digital and physical, and supports super.money’s profitable strategy without needing fresh fundraising until 2026.

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Flipkart fintech 2.0: Can super.money strike gold?

Livemint

Livemint · 11m ago

Flipkart fintech 2.0: Can super.money strike gold?

Indian e-commerce giant Flipkart has launched a new fintech platform called super.money, signaling its renewed commitment to the digital payments and financial services market in India. The app allows users to make UPI transactions and earn cashback. Flipkart, which previously owned digital payments company PhonePe, aims to establish a strong presence in the fintech sector. The launch of the co-branded credit card in partnership with Utkarsh Small Finance Bank is part of Flipkart's expansion into offering financial services beyond payments. Flipkart is leveraging its vast user base to accelerate customer acquisition for super.money.

Flipkart’s Super.Money Plans To Raise External Funds, To Launch FDs, Credit Lines Via UPI

Inc42 · 10m ago

Flipkart’s Super.Money Plans To Raise External Funds, To Launch FDs, Credit Lines Via UPI

Super.Money, a Flipkart-backed fintech venture, has partnered with Utkarsh Small Finance Bank to launch the SuperCard, a co-branded credit card. Users can secure credit cards with limits starting from INR 90 by making deposits ranging from INR 100 to INR 10 lakh. Super.Money aims to provide a simplified and vibrant payment experience, targeting young and affluent users in India. The company has plans for external fundraising in December and aims to cater to the underserved market of the emerging Indian economy, focusing on being a credit-first company.

Federal Bank, South Indian Bank announce measures on co-branded credit cards

Money Control

Money Control · 1y ago

Federal Bank, South Indian Bank announce measures on co-branded credit cards

Federal Bank and South Indian Bank have announced measures regarding their co-branded credit cards in response to regulatory guidance from the Reserve Bank of India (RBI). Federal Bank has stopped issuing new co-branded credit cards and is rectifying deficiencies before resuming issuance. Both banks will continue to service existing customers with co-branded credit cards. The RBI recently amended its master directions on credit and debit cards, requiring card issuers to monitor the end use of funds and safeguard customer data. The RBI also stated that card issuers should not be restricted from using services from multiple networks.

Kotak Mahindra Bank open to more partnerships on co-branded credit cards, says senior executive

Money Control

Money Control · 1y ago

Kotak Mahindra Bank open to more partnerships on co-branded credit cards, says senior executive

Kotak Mahindra Bank is planning to launch more co-branded credit cards in partnership with industry players. The bank currently has five co-branded credit cards with IndiGo Airlines, PVR, Indian Oil Corporation, Myntra, and Metro Cash and Carry. Additionally, Kotak Bank has partnered with BookMyShow to offer discounts on tickets for international artists, which has seen significant growth in credit card spending. The bank is also focused on boosting its RuPay credit card business, which has been performing well.

PhonePe, HDFC Bank partner to launch UPI-linked co-branded credit cards

YourStory

YourStory · 1m ago

PhonePe, HDFC Bank partner to launch UPI-linked co-branded credit cards

PhonePe and HDFC Bank have launched a co-branded credit card linked to UPI, targeting India's digitally savvy consumers. The card, available in two variants, integrates with the UPI network, allowing credit payments via UPI QR codes at merchants. This partnership combines PhonePe’s user base with HDFC’s credit expertise. The card offers rewards such as 10% points on selected spends and airport lounge access, reflecting a trend of co-branded cards in India’s payment ecosystem.

Fintech majors are counting on co-branded cards in returns play - The Economic Times

Economic Times

Economic Times · 12d ago

Fintech majors are counting on co-branded cards in returns play - The Economic Times

Google Pay plans to launch a co-branded credit card with Axis Bank, marking its entry into regulated financial products in India. This move follows its previous gold loans partnership with Muthoot Finance. Indian fintechs, including Google Pay and PhonePe, are enhancing their credit offerings to generate steady revenue, especially since UPI payments remain free. These collaborations allow fintechs to engage customers and earn commissions while maintaining stringent applicant checks for financial safety.

Cobranding with Tata Neu, Swiggy widens HDFC Bank cards’ reach

Economic Times

Economic Times · 1y ago

Cobranding with Tata Neu, Swiggy widens HDFC Bank cards’ reach

HDFC Bank is capitalizing on the trend of co-branded credit cards by issuing a large number of cards in partnership with popular brands like Swiggy and Tata. This move by HDFC Bank allows customers to enjoy special offers and benefits when using these co-branded cards, enhancing their overall card usage experience.

PhonePe & HDFC Co-branded Credit Card: Inside the Benefits of the 'Ultimo' Variant

YourStory

YourStory · 22d ago

PhonePe & HDFC Co-branded Credit Card: Inside the Benefits of the 'Ultimo' Variant

HDFC Bank and PhonePe have launched the 'Ultimo' co-branded credit card, integrating UPI convenience with credit card benefits. Targeted at Indian users, the Ultimo card offers rewards on UPI transactions, with a 10% reward on PhonePe app spends and 5% on select online brands. The card comes with a ₹999 joining fee, offset by welcome offers and rewards. Additional perks include domestic lounge access and seamless card management via the PhonePe app.

Pause on the cards: Fintechs may take a hit as most banks stay away from BBPS

Economic Times

Economic Times · 1y ago

Pause on the cards: Fintechs may take a hit as most banks stay away from BBPS

Fintech startups, including Cred, PhonePe, BillDesk, and Infibeam Avenues, are expected to face disruption as a new regulation mandates credit card bill payments to be processed through a centralized billing network starting July 1. However, major card issuers in India, like HDFC Bank, ICICI Bank, and Axis Bank, have not yet activated the Bharat Bill Payment System (BBPS), potentially causing further complications in the industry.

Yes Bank announces partnership with Zaggle to launch next-gen corporate credit card

IndianStartupNews

IndianStartupNews · 1y ago

Yes Bank announces partnership with Zaggle to launch next-gen corporate credit card

Yes Bank today announced the partnership with spend management platform Zaggle to launch a co-branded Corporate Credit Card that targets corporations that allocate a substantial portion of their company's budget to travel and entertainment expenditures.

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