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Facebook made a major change after years of PR disasters, and news sites are paying the price

CNBCCNBC · 7m
Facebook made a major change after years of PR disasters, and news sites are paying the price

Facebook, now known as Meta, has made a significant shift away from news, causing a decline in traffic for many publications. Mother Jones, for example, experienced a 99% drop in Facebook referrals since its peak. Analysis shows that Facebook's share of overall social traffic and referral volume has declined, while Google's has increased. Meta's changing approach to news is driven by user behavior and a desire to prioritize content that people value most. This shift has forced publications to find alternate routes for traffic, such as leveraging in-person events or running billboard ads. Although Facebook's decline in news has led to diversification within the media industry, some platforms like TikTok are gaining market share as sources of news.

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