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ETtech Explainer: What is Flipkart’s ‘advertise now, pay later’ all about? - The Economic Times
Economic Times
·
21d ago
Medial
Flipkart has launched the 'Advertise Now, Pay Later' (ANPL) feature, allowing sellers to run ad campaigns without upfront payments. Targeted at small businesses and new brands, this initiative removes financial barriers by using sellers' existing earnings as collateral. Over 24,000 sellers have joined, benefiting from increased visibility and growth opportunities. This model contrasts with Amazon and Meesho's approaches, streamlining the process without credit checks or hidden charges.
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Flipkart rolls out 'Advertise Now, Pay Later' to ease ad access for sellers
YourStory
·
22d ago
Medial
Flipkart has launched an "Advertise Now, Pay Later" initiative, enabling over 24,000 sellers to run ad campaigns without upfront payments. This programme is designed to ease digital advertising access for small businesses, using a line-of-credit model based on sellers' existing Flipkart revenue. Costs are deducted from their earnings in the following month. The initiative provides operational flexibility, targeting businesses without immediate capital, and forms part of Flipkart's broader seller support strategy.
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ETtech Explainer: X, Centre at loggerheads over social media misuse - The Economic Times
Economic Times
·
21d ago
Medial
The Indian government and Elon Musk's platform X are in a legal dispute over content-blocking orders, with X claiming these orders harm its business and violate free speech. The government argues for accountability to curb harmful content. The case questions the Information Technology Act's provisions regarding content removal and intermediary "safe harbour." The dispute impacts how social media moderates content in India, potentially leading to revised regulations affecting all platforms, not just X.
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Simpl doubles down on Pay Later service to improve operational efficiency
YourStory
·
1y ago
Medial
Indian fintech startup Simpl has outlined a new strategy with a focus on its Pay Later product. The buy-now-pay-later startup offers interest-free Pay Later services, pay-in-3 instalment options, utility bill payments, and a one-click checkout network. CEO Nityanand Sharma stated that Pay Later will be the company's main focus going forward. Simpl plans to improve unit economics, expand its network, and reduce operational costs. They also aim to increase availability and consumption in high-margin categories like fashion, beauty, and direct-to-consumer brands, as well as implement uniform consumer onboarding and education across all channels.
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Flipkart’s Super.money acquires BharatX’s tech, key team members to expand credit offerings
Economic Times
·
5m ago
Medial
Flipkart-backed fintech Super.money has acquired the technology and key team members of BharatX, a fintech credit startup, to bolster its credit offerings. This strategic move aims to enhance Super.money’s capabilities in checkout financing, including buy now, pay later and consumer durable loans, through credit on UPI platforms. However, it does not constitute a full acquisition due to BharatX's existing liabilities. Super.money plans to leverage BharatX’s technology to expand credit products for young consumers.
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ETtech Explainer: CCI's antitrust probe into Amazon, Flipkart
Economic Times
·
7m ago
Medial
The Supreme Court transferred petitions about alleged anti-competitive practices by Amazon and Flipkart to Karnataka High Court. The case began in 2019 when traders accused the ecommerce giants of favoring certain sellers, engaging in deep discounting, and exclusive product launches. The Competition Commission of India initiated a probe, concluding in 2023 with accusations against both companies. Amazon and Flipkart disputed the findings in various courts, challenging the investigation's legitimacy due to inadequate evidence.
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ETtech Explainer: Legal tussle between OpenAI and NYT
Economic Times
·
1y ago
Medial
Microsoft and OpenAI are seeking to dismiss parts of The New York Times' (NYT) lawsuit, claiming that the news organization did not show any substantial harm or revenue diversion caused by their AI models. The lawsuit, filed in December 2023, alleges that Microsoft and OpenAI are attempting to create a substitute for the NYT's journalism. The defendants argue that the AI tools are not a direct substitute for the NYT's content and that training AI models on public data falls under fair use. The legal battle raises questions about the intersection of AI and copyright law.
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ETtech Explainer: Why is Amazon’s $4-billion investment in Anthropic significant?
Economic Times
·
1y ago
Medial
Amazon has invested an additional $2.75 billion in AI startup Anthropic, bringing its total investment to $4 billion. The partnership aims to enhance customer experiences by leveraging Anthropic's expertise in generative artificial intelligence. Amazon gains access to AI systems and specialized computer chips developed by Anthropic, which will align with Amazon's AI initiatives and its cloud computing service. This investment aligns with the trend of large tech companies investing in AI startups to advance their AI capabilities. Microsoft's investment in OpenAI and its ChatGPT is an example of a similar strategy. Apple is also gearing up to announce its plans for generative AI later this year.
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ETtech Explainer: Edtech company Byju’s legal woes take new turn
Economic Times
·
5m ago
Medial
Byju's parent company, Think & Learn, struggled to exit insolvency proceedings as the Board of Control for Cricket in India (BCCI) sought to withdraw its case. The National Company Law Tribunal directed the company's insolvency resolution professional to submit BCCI's withdrawal request to the creditors' committee for approval. Disputes over unpaid dues led to the proceedings, and creditor opposition complicated resolution efforts. The committee now holds the authority to decide on the withdrawal.
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ETtech Explainer: Why are Indian startups up in arms against Google Billing?
Economic Times
·
1y ago
Medial
Indian app developers have been raising concerns over Google's billing policies, claiming that they will affect their revenue. Apps like Shaadi.com and BharatMatrimony.com were delisted for not complying with Google's billing system but were later restored without in-app payment options. Startups argue that Google's near monopoly in the app publishing industry allows them to impose exorbitant fees. Google charges between 15% and 30% per transaction, while other payment aggregators charge almost zero to 4%. Startups are considering building their own app stores to avoid Google's high rates. The Payments Council of India suggests enacting laws to prevent such fees.
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ETtech Explainer: All you need to know about Google's Axion data centre processors
Economic Times
·
1y ago
Medial
Google Cloud has introduced Axion, its first custom-built Arm-based central processing unit (CPU). This move aims to enhance the company's AI capabilities within its data centres, as other cloud providers like Amazon Web Services (AWS) and Microsoft have already incorporated Arm CPUs into their computing services. Axion, built on Arm's Neoverse V2 technology, supports various general-purpose processes and will be accessible to Google Cloud customers later in 2024. Notable customers and partners interested in Axion include Broadcom, CrowdStrike, Snap, Datadog, and Elastic.
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