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D2C paan brand The Betel Leaf raises $1.2 Mn in bridge round

EntrackrEntrackr · 1y ago
D2C paan brand The Betel Leaf raises $1.2 Mn in bridge round
Medial

The Betel Leaf, a FSSAI-certified online paan startup, has raised $1.2 million in its bridge round led by Inflection Point Ventures and Venture Catalysts. In November 2021, The Betel Leaf had raised $800,000 in seed capital led by Venture Catalysts and 100Unicorns (formerly 9Unicorns). The proceeds will be used to expand the current retail and online presence from 45 kitchens to 100 kitchens in India and overseas within the next two years. It is also developing new automation technology to enhance consistency and increase production volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life made from betel leaves. Founded in 2019 by Prem Rheja and Payal Raheja, The Betel Leaf is a D2C company that sells paan and other paan-based products online. It has its paan offerings around Fresh Pans, ARID Pans, Celebration Hamper, Betel Chocolate and Betal Leaf Tea. The startup is now looking to open its entire retail footprint with key account sign ups with Reliance Retail, Spar and many more retail chains. Currently, The Betel Leaf Co also exports across Singapore, Malaysia, Nairobi, UK and USA.

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Juice brand Alienkind raises $1.2 Mn in Seed round

EntrackrEntrackr · 4m ago
Juice brand Alienkind raises $1.2 Mn in Seed round
Medial

Juice brand Alienkind raises $1.2 Mn in Seed round Juice brand Alienkind has raised $1.2 million in a Seed funding round at a valuation of $10 million led by notable industry veterans, including Super.money founder Prakash Sikaria, Ravi Iyer, Arpan Sheth, and others. The proceeds will be utilized for its expansion and scale footprint across key metropolitan cities in India as part of its first phase of growth, Alienkind said in a press release. Co-founded in 2024 by Vikram Kakkireni and Abhishek Kumar, Alienkind is a next-generation juice bar that aims to empower the juice ecosystem. The brand aspires to become an extension of its consumers’ personalities, fostering a community that values authenticity and innovation. Since its launch, Alienkind states that it has quickly gained nationwide attention by redefining the Indian Quick Service Restaurant (QSR) segment with its unique value proposition, competitive pricing, and strategic brand positioning.

MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr · 3m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

D2C skincare brand Foxtale raises $30 Mn

EntrackrEntrackr · 6m ago
D2C skincare brand Foxtale raises $30 Mn
Medial

Foxtale, a direct-to-consumer (D2C) skincare brand, has secured $30 million (approximately Rs 250 crore) in a funding round led by Japanese beauty products company Kose Corporation. Existing investors Z3Partners (formerly Matrix Partners India), Kae Capital, and Panthera Growth Partners also participated in this round. This marks Foxtale's second capital infusion within a year, following an $18 million round in June 2024. The company plans to utilize the fresh capital to expand its product range and enhance its online presence. Foxtale, founded by Romita Mazumdar in 2021, is an affordable skincare brand focused on products designed for Indian skin, targeting issues such as acne, aging, and hyperpigmentation. Its products are available on its website and various marketplaces, including Nykaa, Amazon, Blinkit, Flipkart, and Myntra. According to the company, 50% of its revenue comes from its website, 40% from online marketplaces and quick commerce platforms, and the remaining 10% from offline sales channels. Founder and CEO Mazumdar claimed that Foxtale is on track to surpass Rs 300 crore in gross revenue in the current fiscal year. Foxtale competes with well-established players like Sugar Cosmetics, WOW Skin Science, Plum, MamaEarth, Minimalist, and several others.

D2C luggage brand uppercase raises $9 Mn led by Accel

EntrackrEntrackr · 11m ago
D2C luggage brand uppercase raises $9 Mn led by Accel
Medial

D2C luggage brand Uppercase (Acefour Accessories) has raised $9 million in a Series B round led by venture capital firm Accel. As per uppercase, it has raised the new round at a post money valuation of $60 million. In 2022, the company had raised $7 million in apPre-Series A funding round led by Sixth Sense Ventures, with participation from Volrado Venture Partners. The funding will support business expansion, aiming to increase its customer base across India, uppercase said in a press release. Founded by Sudip Ghose, uppercase sells travel gear online and through 1,800 multi-brand stores across India. Its products are priced in the range of Rs 3,500-5,000. The Mumbai-based company aims to achieve its Rs 500 crore goal by adding 250 exclusive retail stores over the next three years. Earlier this year, luggage brand Mokobara raised $12 million in a Series B funding round led by Peak XV Partners. Besides Mokobara, uppercase also competes with Assembly, Nasher Miles and EUME. While Nasher miles raised $4 million in July, EUME bagged $1.7 million in June. As per startup data intelligence platform TheKredible, uppercase reported an operating revenue of Rs 10.65 crore in FY23 with Rs 21 crore loss. The company is targeting to more than double its revenue to Rs 150 crore by FY25, up from Rs 70 crore in FY24.

Premium kidswear brand Includ raises $1.5 Mn led by Incubate Fund Asia

EntrackrEntrackr · 1y ago
Premium kidswear brand Includ raises $1.5 Mn led by Incubate Fund Asia
Medial

Includ, a mass premium kidswear brand, has secured $1.5 million in its seed funding round led by Incubate Fund Asia with participation from Escape Velocity, Abhishek Goyal (Co-founder, Tracxn), and IIM Indore Alumni Angel Fund. Includ plans to use the funds to improve its supply chain, build in-house technology and create brand awareness, the company said in a press release. Furthermore, the company plans to invest in technology to vertically integrate with its suppliers, and build a robust supply chain to ensure timely deliver. The firm will also leverage the funds to implement effective marketing and brand strategies. Started in 2023 by Ashwin Rastogi, Includ aims to bridge the gap in the Indian kidswear market for high-quality yet affordable apparel. The brand caters to children aged 0 to 14 years old, offering a wide range of comfortable and stylish clothing options. The company added that it is committed to using sustainable materials and ethical manufacturing practices. In less than a year of launch, the Gurugram-based brand claims to have crossed monthly sales of more than Rs 2 crore.

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital

EntrackrEntrackr · 1d ago
Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital
Medial

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital Home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital. Both of these firms had also participated in the company’s earlier Series A round in February 2025. This funding brings Nuuk’s total funding to more than $10 million (~Rs 90 crore). Earlier in March this year, Nuuk raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The proceeds will be used to expand its made-in-India supply chain, build its brand, and continue product development. Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) home appliance brand that designs and sells high-performance, design-focused appliances targeting urban Indian consumers. It follows a design-first product development approach focused on solving real-world problems with human-centric engineering. The company manufactures its products in India and sells them online, offering a range of kitchen and home appliances aimed at modern households. Nuuk operates on a full-stack model involving in-house product design, controlled supply chains, and direct online distribution, helping it differentiate from legacy brands and imported appliances.

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