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D2C paan brand The Betel Leaf raises $1.2 Mn in bridge round

EntrackrEntrackr · 1y ago
D2C paan brand The Betel Leaf raises $1.2 Mn in bridge round
Medial

The Betel Leaf, a FSSAI-certified online paan startup, has raised $1.2 million in its bridge round led by Inflection Point Ventures and Venture Catalysts. In November 2021, The Betel Leaf had raised $800,000 in seed capital led by Venture Catalysts and 100Unicorns (formerly 9Unicorns). The proceeds will be used to expand the current retail and online presence from 45 kitchens to 100 kitchens in India and overseas within the next two years. It is also developing new automation technology to enhance consistency and increase production volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life made from betel leaves. Founded in 2019 by Prem Rheja and Payal Raheja, The Betel Leaf is a D2C company that sells paan and other paan-based products online. It has its paan offerings around Fresh Pans, ARID Pans, Celebration Hamper, Betel Chocolate and Betal Leaf Tea. The startup is now looking to open its entire retail footprint with key account sign ups with Reliance Retail, Spar and many more retail chains. Currently, The Betel Leaf Co also exports across Singapore, Malaysia, Nairobi, UK and USA.

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Juice brand Alienkind raises $1.2 Mn in Seed round

EntrackrEntrackr · 11m ago
Juice brand Alienkind raises $1.2 Mn in Seed round
Medial

Juice brand Alienkind raises $1.2 Mn in Seed round Juice brand Alienkind has raised $1.2 million in a Seed funding round at a valuation of $10 million led by notable industry veterans, including Super.money founder Prakash Sikaria, Ravi Iyer, Arpan Sheth, and others. The proceeds will be utilized for its expansion and scale footprint across key metropolitan cities in India as part of its first phase of growth, Alienkind said in a press release. Co-founded in 2024 by Vikram Kakkireni and Abhishek Kumar, Alienkind is a next-generation juice bar that aims to empower the juice ecosystem. The brand aspires to become an extension of its consumers’ personalities, fostering a community that values authenticity and innovation. Since its launch, Alienkind states that it has quickly gained nationwide attention by redefining the Indian Quick Service Restaurant (QSR) segment with its unique value proposition, competitive pricing, and strategic brand positioning.

MyDesignation raises $1.25 Mn in seed round

EntrackrEntrackr · 10m ago
MyDesignation raises $1.25 Mn in seed round
Medial

Thiruvananthapuram-based direct-to-consumer (D2C) fashion brand MyDesignation has raised $1.25 million (approximately Rs 10.7 crore) in its seed funding round led by Multiply Ventures, with participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures. According to MyDesignation, the capital will be utilized to enhance hiring, improve technology, expand offline presence, and enter new markets. Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation offers fashion and lifestyle products. The brand claims to have built a customer base of over 500,000 consumers, with a 35% monthly repeat rate, and aims to double this user base within the year. MyDesignation operates independently without relying on third-party platforms or marketplaces, allowing full control over the customer journey. The firm plans to deepen its technological capabilities, expand its offline footprint, and hire talent aligned with its mission. In the competitive D2C fashion space, MyDesignation faces competition from brands like NNNOW, Nicobar, and Yepme.

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation

EntrackrEntrackr · 7d ago
D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation
Medial

D2C brand Bonkers Corner raises $10.5 Mn at $48 Mn valuation Omnichannel clothing brand Bonkers Corner raised Rs 95 crore ($10.5 million) in a Series A round led by India SME Investment Fund, with participation from Radhakrishna Ramnarain Pvt Ltd, Namita Thapar, and over 20 other investors. The board of Bad Brains Streetstyle Pvt Ltd, parent of Bonkers Corner, has allotted 3,12,644 Series A CCPS at an issue price of Rs 3,038 apiece to raise the aforementioned sum, according to its filing with the Registrar of Companies (RoC). Private equity firm India SME Investments led the round with Rs 64.5 crore (about $7.15 million), followed by Radhakrishna Ramnarain Pvt Ltd, which invested Rs 17.8 crore. Rajesh Raheja contributed Rs 3 crore. Meanwhile, Namita Thapar, a judge on Shark Tank India, participated with Rs 50 lakh through Thapar Vision LLP, completing her Rs 1.5 crore investment commitment made on the show. The remaining amount was contributed by over 20 other investors, including several angel investors. This appears to be the first major funding round for the D2C brand, and the funds have already been credited to the company’s bank account. As per Entrackr’s estimates, the company is currently valued at Rs 430 crore (nearly $48 million) on a post-money basis. Founded in 2020 by Shubham Gupta, Bonkers Corner is a streetwear-focused fashion brand that sells apparel for both men and women. Its product range includes oversized graphic T-shirts, gym wear, hoodies, sweatshirts, and co-ord sets. Following the allotment of this tranche, India SME Investments holds a 15% stake in the firm, while Radhakrishna Ramnarain Pvt Ltd owns 4.14%. Namita Thapar holds a minor 0.37%, while founder Sanjay Gupta, along with his wife Reena Gupta, retains 70.62% ownership in the company. For the fiscal year ended March 2025, the Mumbai-based company reported 23% year-on-year growth in operating revenue to Rs 123 crore. It also posted a profit of Rs 4.3 crore during the last fiscal year. Bonkers Corner operates in a competitive D2C fashion market, competing with brands such as Snitch, which raised $40 million last year, Rare Rabbit, which secured $6 million, and MyDesignation, which recently raised Rs 40 crore. Other rivals in the segment include Bewakoof and The Souled Store, among several other direct-to-consumer brands.

D2C skincare brand Foxtale raises $30 Mn

EntrackrEntrackr · 1y ago
D2C skincare brand Foxtale raises $30 Mn
Medial

Foxtale, a direct-to-consumer (D2C) skincare brand, has secured $30 million (approximately Rs 250 crore) in a funding round led by Japanese beauty products company Kose Corporation. Existing investors Z3Partners (formerly Matrix Partners India), Kae Capital, and Panthera Growth Partners also participated in this round. This marks Foxtale's second capital infusion within a year, following an $18 million round in June 2024. The company plans to utilize the fresh capital to expand its product range and enhance its online presence. Foxtale, founded by Romita Mazumdar in 2021, is an affordable skincare brand focused on products designed for Indian skin, targeting issues such as acne, aging, and hyperpigmentation. Its products are available on its website and various marketplaces, including Nykaa, Amazon, Blinkit, Flipkart, and Myntra. According to the company, 50% of its revenue comes from its website, 40% from online marketplaces and quick commerce platforms, and the remaining 10% from offline sales channels. Founder and CEO Mazumdar claimed that Foxtale is on track to surpass Rs 300 crore in gross revenue in the current fiscal year. Foxtale competes with well-established players like Sugar Cosmetics, WOW Skin Science, Plum, MamaEarth, Minimalist, and several others.

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