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D2C Fitness Brand Boldfit Ropes In Cricketer KL Rahul As Investor

Inc42 · 1y ago

Indian cricketer KL Rahul has invested in and become a brand ambassador for Boldfit, a Bengaluru-based fitness brand. Boldfit offers over 400 products across various categories and aims to double its revenue to INR 150 Cr in FY24. The company plans to expand its product range, enter the Middle East market, and open 100 offline stores in India in the next four years. This partnership reflects the increasing trend of athletes investing in startups in the rapidly growing Indian fitness market, projected to reach $32 Bn by 2028.

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Fitness brand Boldfit adds KL Rahul as strategic investor

YourStory

YourStory · 1y ago

Indian fitness brand Boldfit has secured cricketer KL Rahul as a strategic investor and brand ambassador. The company plans to use the funds to expand its product lines and customer outreach through various engagement initiatives and community development programmes. Boldfit aims to leverage Rahul's fan base and influence to compete with international and domestic players in the sports and fitness industry. Founded in 2019 by Pallav Bihani, the Bengaluru-based company focuses on providing affordable, high-quality fitness solutions and serves around one crore customers each year.

Mixed Reality Startup Flam Ropes In Cricketer KL Rahul As Investor

Inc42 · 12m ago

Mixed Reality Startup Flam Ropes In Cricketer KL Rahul As Investor

Indian cricketer KL Rahul has made an investment in mixed reality startup Flam. The financial terms of the investment have not been disclosed. This comes after Rahul's previous investment in men's apparel brand XYXX in April 2022. He also recently became an investor in athleisure wear maker Boldfit, as they aim to expand their presence in the Middle East.

D2C Fitness Startup Boldfit Nets INR 110 Cr To Bolster Its Product Portfolio

Inc42 · 9m ago

D2C Fitness Startup Boldfit Nets INR 110 Cr To Bolster Its Product Portfolio

D2C fitness startup Boldfit has raised INR 110 Cr (around $13 Mn) in funding from Bessemer Venture Partners. The investment will be used to drive product innovation and expand the brand's reach. Boldfit is also planning to open offline stores within the next 12 to 18 months. This funding round comes after cricketer KL Rahul previously invested in the company. Boldfit aims to introduce new products and expand its presence in the Middle East market.

Supplement Startup Supply6 Ropes In AB de Villiers As Investor

Inc42 · 1y ago

Supplement Startup Supply6 Ropes In AB de Villiers As Investor

Supply6, a supplement brand founded by Vaibhav Bhandari and Rahul Jacob in 2019, has chosen AB de Villiers, a well-known cricketer, as the perfect ambassador for their brand due to his dynamic approach to his career and health. The startup has raised over $137.35K in funding. Supply6 focuses on providing nutrient-rich products.

Siya Wadhwan joins Boldfit as Head of Brand Marketing

Inshorts · 4m ago

Siya Wadhwan has joined Boldfit as Head of Brand Marketing after a transformative four-year stint at boAt Lifestyle. She played a key role in expanding boAt’s audio and smartwatch categories, driving its revenue from ₹800 crore to ₹23,000 crore. At Boldfit, she aims to strengthen brand positioning, digital engagement, and product marketing in India's fitness market.

Boldfit gets Rs 110 cr investment from Bessemer Venture Partners

Economic Times

Economic Times · 9m ago

Boldfit gets Rs 110 cr investment from Bessemer Venture Partners

Indian direct-to-consumer fitness brand, Boldfit, has raised INR 110 crore (about $13 million) in funding led by Bessemer Venture Partners. The startup plans to utilize the funds to enhance product innovation and expand its brand presence. Boldfit, founded in 2018, offers fitness accessories, nutritional supplements, sports equipment, and workout apparel. The company has experienced significant revenue growth and aims to further expand into activewear, athleisure, and footwear categories. Boldfit sells its products through various channels and plans to open offline stores in the next 12 to 18 months.

Health and wellness D2C brands cash in on new year resolutions

Economic Times

Economic Times · 1y ago

Health and wellness D2C brands cash in on new year resolutions

Direct-to-consumer health and wellness brands are experiencing a surge in demand as consumers prioritize their fitness and well-being for the new year. HealthifyMe, a startup offering nutrition and fitness coaching, saw its highest sales on record for a single day, while D2C brand Boldfit reported a 20-25% increase in sales compared to usual. Cultsport, owned by Tata Digital and Curefit, also experienced increased sales but expects a decline in customer interest by the end of January. The trend underscores the growing demand for health and wellness products beyond the new year resolutions season.

KL Rahul-backed Boldfit raises $13 Mn led by Bessemer

Entrackr

Entrackr · 9m ago

KL Rahul-backed Boldfit raises $13 Mn led by Bessemer

Indian direct-to-consumer fitness startup Boldfit has secured INR 110 crore (around $13 million) in a recent funding round led by Bessemer Venture Partners. The Bengaluru-based company plans to utilize the new funds to enhance product innovation, expand its brand, and introduce new offerings. Boldfit, which offers a variety of sports and fitness products through its e-commerce platform, aims to make fitness more accessible and has served over 10 million customers. The company intends to open offline stores, expand into the Middle East, and introduce further innovations in its product categories. The Indian fitness market is projected to grow at an annual rate of 27%, reaching $32 billion by 2028.

Health, fitness products fly off the shelves at D2C, quick commerce

Economic Times

Economic Times · 7m ago

Health, fitness products fly off the shelves at D2C, quick commerce

Direct-to-consumer (D2C) brands and quick commerce platforms are witnessing significant demand for health and fitness products driven by New Year resolutions and a focus on personal well-being. Startups like Healthify and Boldfit report increased revenues and anticipate continued growth. Increased adoption of fitness wearables and higher order volumes on platforms like Swiggy Instamart illustrate this trend. The growing accessibility of digital platforms supports a sustained shift towards healthier lifestyles even in smaller cities.

Bessemer Venture bets on fitness brand Boldfit

VCCircle

VCCircle · 9m ago

Boldfit, a consumer fitness startup based in Bengaluru, has secured $13 million in a Series A funding round led by Bessemer Venture Partners. The company, which sells activewear, fitness accessories, and sports equipment, plans to use the funds to expand its product offering and deepen its presence in key markets. Boldfit has already partnered with IPL teams such as Mumbai Indians and Royal Challengers Bengaluru and has served approximately 10 million customers in India. This investment marks Bessemer Venture's fifth investment this year.

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