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‘Cost relief, improved consumption to boost ad industry in second half of 2024’

Livemint · 1y

Advertising agencies in India are optimistic about the second half of 2024, citing no change in government as a reason for their positive outlook. Despite challenging economic conditions in the first half of the year, including inflationary pressures and decreased consumption levels, the advertising industry expects business to pick up in the latter half. FCB Group India, owned by Interpublic Group of Companies (IPG), is experiencing substantial growth in the country and has reported double-digit growth in the first quarter due to new business wins. The company is focusing on organic growth and attracting more technology talent to fulfill clients' needs.