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China's crackdown on 'wealth-flaunting' social media puts pressure on influencers to echo the party line

Economic Times · 6m

Chinese regulators have conducted a two-month campaign to cleanse social media platforms of influencers flaunting wealth and displaying luxurious lifestyles. The Cyberspace Administration of China initiated the "Qinglang" campaign to penalize social media users who attract followers and traffic through showcasing wealth. This crackdown extends to Taiwanese influencers as well. While concerns about the state of the country's economy may have influenced the crackdown, China has a history of punishing wealth-flaunting influencers. The campaign is part of a broader crackdown on morally problematic behaviors and enjoys widespread support among the conservative Chinese public. Additionally, China is pressuring Taiwanese influencers to support its campaign against wealth displays online as part of its efforts to promote nationalistic support and reunification with Taiwan. Beijing recognizes the power of social media and has tightened its management to ensure it aligns with government values and policies.