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Consumer food brand Yu raises Rs 55 Cr in Series B round

EntrackrEntrackr · 1y ago
Consumer food brand Yu raises Rs 55 Cr in Series B round
Medial

Consumer food brand Yu has raised Rs 55 crore ($6.5 million) in a Series B round co-led by Ashish Kacholia and the Asian Promoter Group. The company claims to have provided an exit to some of its seed-stage investors, who have realized over 4x returns on their investments. The fresh funds will be used to ramp up distribution and strengthen its food portfolio while also expanding its beverage range with newly launched 100% fruit juices, Yu said in a press release. Co-founded in 2021 by Bharat Bhalla and Varun Kapur, Yu is an omni-channel consumer brand that offers a range of instant food and beverage products using 100% natural ingredients. Initially, the brand started with instant cup noodles and pasta but has since expanded to ready-to-cook noodles, pastas, and natural beverages containing no concentrate or added sugar. Yu claims to have developed an omni-channel distribution network with an offline presence in over 7,500 stores across India. The brand is available pan-India on all Q-commerce platforms (Blinkit, Swiggy Instamart, and Zepto) and E-commerce channels (Amazon, Flipkart Grocery, Dmart Ready), as well as in institutional segments (Akasa Air, SpiceJet). It has also entered the South African market, where its products are now sold in over 2,000 retail outlets.

Alimento Agro Foods raises Rs 52 Cr led by IvyCap Ventures

EntrackrEntrackr · 2m ago
Alimento Agro Foods raises Rs 52 Cr led by IvyCap Ventures
Medial

Snippets Alimento Agro Foods raises Rs 52 Cr led by IvyCap Ventures Packaged food startup Alimento Agro Foods Pvt Ltd, which owns brands MOM Meal of the Moment and Gimi Gimi, has raised Rs 52 crore (around $5.8 million) in a Series A funding round led by IvyCap Ventures. The proceeds will be used to expand its manufacturing capacity, strengthen its distribution network across India, and invest in new product development across both brands. Founded by Prateek Bhagchandka and Mugdha Bhagchandka, Alimento operates in two fast-growing food categories. MOM Meal of the Moment focuses on instant meals and snacks positioned around taste and convenience, targeting urban consumers looking for quick meal options. The brand has built traction in the ready-to-eat and ready-to-cook segment. Its second brand, Gimi Gimi, is positioned as a Korean-style noodle brand for Indian consumers. The company is betting on rising interest in global flavours, particularly Korean food, to scale the brand nationally. According to the founders, the funding comes at a stage where both brands are seeing steady demand, and the focus now is on scaling operations and improving reach beyond existing markets. Manufacturing expansion and wider retail distribution are expected to be key priorities over the next phase. Alimento Agro Foods aims to build a portfolio of mass-market food brands in the convenience and instant food space, competing with both legacy FMCG players and newer direct-to-consumer brands.

10 min food delivery startup Swish raises $14 Mn

EntrackrEntrackr · 1y ago
10 min food delivery startup Swish raises $14 Mn
Medial

Exclusive: 10 min food delivery startup Swish raises $14 Mn Swish, a 10-minute food delivery startup, has secured Rs 122.32 crore in its Series A funding round, led by Hara Global Capital and existing investor Accel India. This follows just three months after its $2 million seed round. The board at Swish has passed a special resolution to issue 4,762 Series A compulsory convertible preference shares at an issue price of Rs 2,56,334 each to raise Rs 112.3 crore or $14 million, its regulatory filing accessed from the Registrar of Companies shows. Hara Global Capital led the round with Rs 69.56 crore while Accel India invested Rs 52.18 crore. Kunal Shah-led QED innovation, and Gaurav Munjal (CEO of Unacademy) and Sumer Juneja, investment advisor at SoftBank, participated with Rs 20.5 lakhs, Rs 5 and Rs 30.7 lakh respectively. According to Entrackr's estimates, the company has been valued at around Rs 522 crore or $60 million post-allotment. After the new funding round, Hara Global Capital will own 13.33%, while Accel India will hold a 27.24% stake in the company. Co-founders Aniket Sunil Shah, Sureshkumar Sarana, and Ujjwal Sukheja will each retain a 16.38% share following the Series A round. Founded in 2024, Swish’s 10-minute delivery model operates within a 1.5–2 km radius using cloud kitchens called ‘delight centers,’ ensuring fresh and hygienic food is delivered swiftly through its optimized full-stack approach. Swish is competing in the fast-expanding instant food delivery market, where Zomato, Swiggy, and Zepto are leading the charge. Zomato-owned Blinkit has also launched Bistro, a standalone app for instant food delivery. In December, Bhavish Aggarwal-led Ola entered the segment, while emerging players like Magicpin and Zing are gaining traction. The latest entrant to the space is cloud kitchen unicorn Rebel Foods, which has introduced a new app called QuickiES.

Lo! Foods raises $3.5 Mn in Series B round

EntrackrEntrackr · 7m ago
Lo! Foods raises $3.5 Mn in Series B round
Medial

Lo! Foods, a Bengaluru-based functional food startup, has raised $3.5 million in Series B funding led by Rainmatter Health (Zerodha's health initiative) and Singapore-based Capital Code, with participation from Mount Judy Ventures, Ice.VC, KPB Ventures, and other existing investors. The proceeds will be used to expand warehousing, enhance backend technology, launch offline pilots in Bengaluru, and invest in brand-building for Protein Chef. According to the company, the brand has rapidly emerged as Lo! Foods’ biggest growth engine, contributing significantly to the startup's near-Rs 100 crore annual recurring revenue milestone. Lo! Foods operates across four verticals, Protein Chef (protein enrichment), Keto Smart (weight loss), DiabeSmart (diabetes management), and GlutenSmart (gluten intolerance). The brand's scale has been accelerated by strong adoption on quick commerce platforms such as Blinkit, Zepto, and Swiggy Instamart, which now account for nearly 65% of its total sales. The firm is also preparing to launch new product lines and rebrand DiabeSmart to Sugar Smart for better market positioning.

Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures

EntrackrEntrackr · 10m ago
Troovy raises Rs 20 Cr in pre-Series A round led by Fireside Ventures
Medial

Troovy, a kids' nutrition-focused food brand, has raised Rs 20 crore ($2.3 million) in its pre-Series A round led by Fireside Ventures. Other investors include Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Troovy had previously raised an undisclosed seed round in 2023. With the current funding, it plans to scale product development and distribution. Founded by Aditya Mukherjee and Mansi Baranwal, Troovy offers products such as high-protein chips and puffs, protein instant pasta, protein vermicelli, immunity-boosting sauces and spreads, and multi-millet protein milk mixes. All products are made with natural ingredients, without maida, refined sugar, palm oil, or chemical preservatives and additives. Troovy launched with a chemical-free, nutrition-focused ketchup, developed after over a year of trials. The brand uses protein sources such as dals, makhanas, green peas, and millets, and substitutes artificial additives with natural alternatives like soy flour and rosemary extract. It competes with brands like Slurrp Farm, Timios, and The Mumum Co. in the growing kids’ health food segment.

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital

EntrackrEntrackr · 7m ago
Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital
Medial

Cookd raises Rs 16 Cr in pre-Series A round led by Spring Marketing Capital Consumer food brand Cookd has raised Rs 16 crore (around $2 million) in its pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. The Chennai-based startup will use the funds to deepen its presence in Tamil Nadu, expand into Kerala, and ramp up product innovation across masalas, gravies, and ready-to-use kits. Founded in 2019, Cookd offers a range of cooking products including biryani kits, masalas, pastes, and recipe kits, all free from preservatives and designed for taste, convenience, and control. The brand’s products are available across D2C, offline retail, and quick commerce platforms such as Swiggy Instamart, Blinkit, and Zepto. With a strong footprint in Tamil Nadu, Cookd is now expanding across South India. It currently operates in over 1,600 retail stores and leads the biryani kit category in Q-commerce. The brand’s growth is fueled by its content engine, reaching over 6 million followers and generating over 150 million monthly video views across social platforms. Cookd blends product innovation with creator-led content, using its chef-influencer model to gather real-time consumer insights and build brand trust. Spring Marketing Capital has previously backed brands such as Purplle, Jar, and Giva.

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital

EntrackrEntrackr · 7m ago
Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital
Medial

Nuuk raises $2 Mn from Vertex Ventures SEA and Good Capital Home appliance brand Nuuk has secured over $2 million (approximately Rs 19 crore) in a follow-on round led by Vertex Ventures SEA and Good Capital. Both of these firms had also participated in the company’s earlier Series A round in February 2025. This funding brings Nuuk’s total funding to more than $10 million (~Rs 90 crore). Earlier in March this year, Nuuk raised $5 million (Rs 40 crore) in a Series A funding round led by Vertex Ventures SEAI. The proceeds will be used to expand its made-in-India supply chain, build its brand, and continue product development. Founded by Gazal Kalra and Shalabh Gupta, Nuuk is a direct-to-consumer (D2C) home appliance brand that designs and sells high-performance, design-focused appliances targeting urban Indian consumers. It follows a design-first product development approach focused on solving real-world problems with human-centric engineering. The company manufactures its products in India and sells them online, offering a range of kitchen and home appliances aimed at modern households. Nuuk operates on a full-stack model involving in-house product design, controlled supply chains, and direct online distribution, helping it differentiate from legacy brands and imported appliances.

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