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Mamaearthโ€™s parent enters menโ€™s grooming space with acquisition of Reginald Men

EntrackrEntrackr ยท 1d ago
Mamaearthโ€™s parent enters menโ€™s grooming space with acquisition of Reginald Men
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Mamaearthโ€™s parent enters menโ€™s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the menโ€™s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasaโ€™s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasaโ€™s formal expansion into the menโ€™s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium menโ€™s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasaโ€™s presence in South India, where Reginald Men generates a majority of its revenue. โ€œWe are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasaโ€™s long-term vision,โ€ said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearthโ€™s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand โ€œFang Oral Careโ€ for a consideration of up to Rs 10 crores.

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