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News on Medial
Brothers help micro influencers get brand deals via AI platform
Inshorts
·
3m ago
Medial
Brothers Rohit Khanna and Prince Khanna started CreatorTag after recognising the gaps in the conventional way influencer marketing is conducted. By leveraging data-driven insights and AI, the tool helps brands create smarter influencer marketing campaigns. It also helps small-scale creators bag brand deals and earn a stable income.
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Micro-influencers and regional language content key to festive shopping: Meta study
Economic Times
·
10m ago
Medial
- Micro-influencers have a significant impact on festive shopping, with 40% of shoppers relying on them for brand discovery. - Local language advertising plays a crucial role during festive shopping, as over three in four consumers prefer to see ads in their local language. - AI-powered ad formats, business messaging, and Reels are experiencing strong adoption during the festive season. - Meta's generative AI ad creative tools have been used by over a million advertisers globally, resulting in higher click-through rates and conversion rates. - Quick commerce is expected to play a significant role, with one in four electronics buyers and one in three personal care buyers making purchases through these platforms. - 80% of festive shoppers discover deals and products on Meta platforms, with 85% becoming aware of at least one sales event through the platform.
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Gaming, beauty, travel and fashion among most popular segments in creator economy
Economic Times
·
1y ago
Medial
Cosmofeed, a creator-focused platform, has identified popular subsegments in the creator economy as gaming, beauty, travel, comedy, and fashion. The rise of micro-influencers, who have followers in the thousands and create authentic content on niche topics, is disrupting the marketing space. Social media platforms, short video content, and broader audience access have fueled the growth of micro-influencers. Cosmofeed recently launched the Creators' Operating System, a community dashboard to streamline digital businesses and maximize earnings for creators, freelancers, solopreneurs, and micro-entrepreneurs.
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Social AI influencers are helping Samsung, Google to push wares
Economic Times
·
1y ago
Medial
Technology giants like Google and Samsung are leveraging the popularity of Instagram and YouTube influencers to promote their latest artificial intelligence (AI) innovations. Google has partnered with influencers like actor Sobhita Dhulipala and chef Saransh Goila to demonstrate the usefulness of AI in daily activities. Samsung recently hosted a star-studded event featuring both micro and Category A influencers to showcase the AI capabilities of their Galaxy AI phones. This trend is expected to continue as more AI-powered consumer devices are launched, and influencers provide a relatable way to engage with consumers.
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Fake deals, real danger: Why influencers are falling prey to fraudsters
Livemint
·
6m ago
Medial
Scammers are increasingly targeting influencers by posing as brand representatives and offering fake deals. Influencers, eager for partnerships, often fall prey due to publicly available contact information. Scammers seek personal data and may use blackmail, exploiting influencers' fear of public image damage. Cybersecurity experts recommend vigilance and verification before sharing data. Legal experts emphasize caution and limiting data shared. Recent scams have called for heightened awareness and protective measures in the influencer community.
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Instagram influencers, watch out: AI is already coming for your jobs
Business Insider
·
1y ago
Medial
AI influencers are gaining popularity and taking paid gigs away from human influencers in the creator economy, according to a report. Virtual influencers, who are computer-generated and resemble real people, are striking lucrative deals with luxury brands. Examples include Aitana López, an AI influencer with over 243,000 followers on Instagram, and Lil Miquela, one of the first virtual influencers, who has worked with Prada and Calvin Klein. Brands are turning to virtual influencers in an attempt to cut costs and increase visibility. However, some human influencers express concerns about their AI counterparts being mistaken for real people.
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Clothing giant Shein in focus as France targets fast fashion
Economic Times
·
1y ago
Medial
Chinese fashion brand Shein has gained popularity for its low prices and vast selection of trendy clothes but has also faced criticism for its impact on the environment and exploitation of workers. With over a million different apparel items available, Shein utilizes an agile supply chain and on-demand production strategy to minimize waste and meet customer demand. The company tracks user data and social media trends to create designs that are likely to sell, often mimicking other brands. Shein has also leveraged micro-influencers to promote its products and maintain an inclusive brand image.
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Creative local content, regional uptake driving short-form video demand: CFO ShareChat
Economic Times
·
5m ago
Medial
India's short-form video market is rapidly expanding, driven by local content demand and regional uptake. ShareChat and Moj's CFO, Manohar Singh Charan, highlights differentiated, regionally relevant services as key to business momentum. The company is nearing EBITDA profitability and plans selective hiring. Backed by Google, they're eyeing more investors ahead of a potential IPO in 24 months. India's growing internet user base and rising per capita incomes are transforming brand strategies towards vernacular platforms and micro-influencers.
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Are AI-generated pet dramas the new viral money-makers? Creators’ earnings will surprise you
Economic Times
·
1m ago
Medial
AI-generated pet dramas have become a viral sensation, attracting millions of views and turning creators into micro-influencers. Utilizing AI tools, creators produce engaging narratives featuring pets portrayed with human-like struggles, capturing audiences with emotional storytelling. These dramas have become profitable, with successful videos earning substantial income. Beyond entertainment, episodes often serve as product endorsements, blurring the lines between storytelling and advertising. The phenomenon suggests a growing trend in innovative digital content creation.
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How short video apps are fuelling big ambitions for content creators from small towns
Economic Times
·
1y ago
Medial
The article discusses the rise of short video apps in India and how they have provided opportunities for content creators from small towns to earn a sustainable income. Platforms like ShareChat-owned Moj, Josh, and Roposo have seen a surge in user-generated content and have enabled influencers to monetize their popularity through brand deals, virtual gifting, and platform payouts. The report also highlights the dominance of tier-II city creators and the potential for monetization through diverse avenues like live streaming, shoppertainment, and brand collaborations. However, experts caution that while the opportunity is massive, success in the space is not guaranteed and requires a unique niche and consistent content creation. Additionally, the presence of global platforms like Instagram and YouTube has posed challenges for Indian short video apps.
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Social commerce platform Woovly raises funding led by Sony Innovation Fund, SOSV, others
IndianStartupNews
·
1y ago
Medial
Bengaluru-based social commerce startup, Woovly, has secured an undisclosed amount of funding in a round led by the Sony Innovation Fund, SOSV, RTAF, and ViNners. The company aims to enhance its platform and deliver a seamless social commerce experience. Woovly revolutionizes social commerce by utilizing shoppable videos and interactive live commerce to increase engagement and conversion rates. The platform allows users to discover and purchase lifestyle products through short video content created by micro and nano-influencers. Woovly plans to expand into new market segments, such as fashion and home decor.
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