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Blitz raises Rs 51 Cr in Series A round led by IvyCap Ventures

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Blitz (previously Grow Simplee), a same-day delivery platform for omnichannel sellers, has raised Rs 51 crore in its Series A round led by IvyCap Ventures. Existing investors India Quotient and Alteria capital along with notable angels, including Ramesh Bafna of Zepto, Siddharth from Snitch, and Bestseller CEO Vinit Gautam, Amitabh Suri CEO Arvind Fashion have also participated in the round along with existing angel investors. Earlier in July last year, Blitz had raised $3 million in its seed round from India Quotient, Better Capital, First Cheque, and Titan Capital. The proceeds will be used to enhance its 60-minute delivery infrastructure and expand its dark store network across India’s major 20 cities. Founded in 2020 by Gaurav Piyush, Mayank Varshney, and Yash Sharma, Blitz connects brands and consumers with 60-minute deliveries from local stores and same-day shipments from urban warehouses. Its dark store model is set to become a key logistics asset for e-commerce players aiming to offer fast, reliable deliveries. Sellers can predict and store inventory near their customers in Blitz’s dark stores, offer 4-hour delivery to buyers, and fulfill all orders on the same day. The startup claims to have helped its clients with a 29% increase in business growth while reducing Return-to-Origin (RTO) rates by 40%. Blitz is operational in 10 cities including Bengaluru, Delhi, NCR, Mumbai, Hyderabad, Jaipur, Chandigarh, and Pune.