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Blinkit, Swiggy Instamart, Zepto report 'all-time high orders' on Holi 2024
Livemint
·
1y ago
Medial
During the Holi festival, quick-commerce platforms like Blinkit, Swiggy Instamart, and Zepto reported a surge in orders for festive essentials such as colors, balloons, and water guns. These platforms experienced their highest-ever orders per minute, highlighting the demand for instant deliveries on special occasions. Zepto in particular noticed a spike in white t-shirt sales, while Swiggy Instamart shared a story of a customer buying Holi essentials worth ₹5,202. This trend reinforces the growing popularity of quick-commerce platforms in India.
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Related News
Blinkit, Swiggy Instamart see record sales of colours, sweets on Holi weekend
Economic Times
·
1y ago
Medial
Quick-commerce platforms like Zomato's Blinkit, Zepto, and Swiggy Instamart experienced a surge in orders for Holi essentials such as colors, sweets, and coconut oil. Blinkit hit its highest order per minute on Sunday and was on track to break its all-time high order record. Swiggy Instamart saw a 5x increase in flower sales compared to last year and reported high demand for eco-friendly Holi celebrations. Zepto witnessed a surge in orders for white t-shirts. These platforms are expanding their offerings beyond groceries and essentials to include fashion, electronics, and home appliances.
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Holi surcharge? Swiggy Instamart introduces festive handling fee on orders
YourStory
·
4m ago
Medial
Swiggy Instamart introduced a 'festive handling charge' for orders during Holi, marking its first-time surge fee, similar to other quick-commerce platforms. The fee ranges from Rs 8.90 to Rs 20, varying by location. While some platforms, like Blinkit, don't charge a platform fee, others like Zepto do. Despite being small, platform fees significantly boost revenue. For instance, Zomato collected Rs 83 crore between August 2023 to March 2024, contributing to 27% YoY revenue growth.
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Quick commerce feels the love as Valentine day sales surge
Economic Times
·
1y ago
Medial
Quick commerce platforms like Zepto, Swiggy, and Blinkit reported record-breaking sales on Valentine's Day. Orders for items such as flowers, chocolates, perfumes, and contraceptives surged, with Zepto experiencing a 20-25% increase compared to normal days. Swiggy Instamart saw a significant spike in sales for roses and chocolates, while Blinkit reported their highest-ever orders per minute. The average order values also increased due to higher prices in high-demand categories. These occasions are becoming key drivers for user acquisition and retention in the quick commerce industry.
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Zepto completes 3 years, sees 25% higher orders on birthday
YourStory
·
1y ago
Medial
Quick commerce unicorn Zepto celebrated its third anniversary with a 25% increase in daily average orders. On July 15th, the platform recorded its highest order volume of all time with 750,000 orders, almost 25% higher than the daily average in the past month. Zepto recently raised $665 million at a $3.6 billion valuation and plans to focus on expanding its store count and growing its consumer offerings. The company aims to make its public debut in early 2025. Zepto faces competition from rivals like Swiggy's Instamart and Zomato's Blinkit in the quick commerce market.
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Quick commerce firms chase brand ad dollars to boost revenue, margins - The Economic Times
Economic Times
·
16d ago
Medial
Quick commerce platforms like Swiggy Instamart, Zepto, and Blinkit are urging brands to increase ad spending to enhance high-margin revenues and offset losses. Instamart has introduced tiered onboarding packages that adjust costs against ad expenditures. Zepto requires monthly ad commitments, while Blinkit charges onboarding fees. These strategies, alongside lucrative ad products, reflect a competitive landscape prioritizing profitability. Advertising revenues, with high margins, have become central to these companies' growth and business models.
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Quick commerce firms roll up sleeves for a big slice of festival season pie
Economic Times
·
9m ago
Medial
Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.
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Zepto scoops up $350 million more from family offices, HNIs to boost domestic shareholding
Economic Times
·
8m ago
Medial
Zepto, a quick commerce firm, has raised $350 million in funding from Indian high net-worth individuals, family offices, and financial institutions. This brings Zepto's total funding to $1 billion, which it intends to use to compete with rivals like Zomato's Blinkit and Swiggy Instamart. The funding was led by Motilal Oswal's private wealth division, with participation from notable investors such as Amitabh Bachchan and Sachin Tendulkar. Zepto has achieved a milestone of one million daily orders and is expanding its dark stores network.
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Quick-commerce firm Zepto introduces membership programme
Economic Times
·
1y ago
Medial
Quick-commerce company Zepto is testing a membership program called Zepto Pass, priced at Rs 99 per month. Members receive unlimited free deliveries for orders over Rs 99 and discounts of up to 20% on select orders. The service is currently being offered to a targeted group of users, with an introductory price of Rs 19 for some. Zepto follows Swiggy Instamart in offering subscription benefits, while Zomato's Gold subscription does not extend to its quick-commerce service, Blinkit. Subscription services are an important strategy for boosting usage and user loyalty in the food delivery and quick-commerce industry.
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Zepto experiments with platform fees in profitability push
Economic Times
·
1y ago
Medial
Quick-commerce company Zepto is experimenting with platform fees in addition to handling charges and delivery fees as a way to improve profitability. Unlike its competitors, Blinkit and Swiggy Instamart, which only charge handling fees, Zepto is charging a platform fee of Rs 2 per order in addition to handling charges that range between Rs 5 to Rs 20. Zepto believes in core operating efficiency and cost reduction to be profitable and is on track to achieve positive EBITDA in the next two-and-a-half quarters. They recently introduced a membership program called Zepto Pass, which offers free delivery for orders over Rs 99 and discounts on orders above Rs 399.
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India’s Quick Commerce Market Set to Grow 40% Annually Until 2030, Says Report
OutlookIndia
·
4m ago
Medial
A Bain and Company report forecasts a 40% annual growth in India's quick commerce market until 2030, driven by high order density, lower labor costs, and a diverse SKU range. Platforms like Blinkit, Swiggy Instamart, and Zepto are leading this growth, utilizing innovative models and dark stores for optimized deliveries. Compared to global markets, India's ecosystem benefits from lower costs, despite increasing competition and operational challenges related to SKU expansion and geographical reach.
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