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Vikas Khemani’s Carnelian invests $15 Mn in Kimirica

EntrackrEntrackr · 16d ago
Vikas Khemani’s Carnelian invests $15 Mn in Kimirica
Medial

Vikas Khemani’s Carnelian invests $15 Mn in Kimirica Carnelian Asset Management LLP, led by market veteran Vikas Khemani, has invested around $15 million in luxury vegan self-care brand Kimirica. This partnership backs both wings of the business: Kimirica Hunter (KH), the manufacturer of hotel amenities, and Kimirica Lifestyle (KL), a D2C luxury beauty brand. The proceeds will be used to scale its omnichannel retail presence, and bring self-care experience to more consumers, Kimirica said in a press release. Launched in 2013 by Mohit, Rajat, Kimi, and Rica Jain, Kimirica began as a bootstrapped startup determined to disrupt an import-heavy industry where 90% of hotel toiletries came from China. A decade later, Kimirica has brought that number down to almost zero. Today, it exports to over 70 countries and partners with more than 10,000 luxury hotels and airlines, including Marriott, Hilton, Hyatt, Accor, Leela, and Air India. Kimirica has now expanded into the D2C retail space. A vegan, cruelty-free, and fair-trade-certified company, its portfolio covers skincare, body care, fine fragrances, luxury gifting, and home & wellness. Kimirica claims that it leads the gifting and bath & body segments, and sells products on Nykaa, Amazon, Tira, and quick commerce platforms. Its retail footprint is growing rapidly, with over 10 new experiential stores set to open across India and the Middle East. The brand continues to expand into high-growth categories: from fine fragrances to its latest men's grooming line, The Gentleman.

Binny Bansal invests $20 Mn in e-comm OS startup ShopOS

EntrackrEntrackr · 2m ago
Binny Bansal invests $20 Mn in e-comm OS startup ShopOS
Medial

Binny Bansal invests $20 Mn in e-comm OS startup ShopOS Bengaluru-based e-commerce tech startup ShopOS has raised $20 million in a funding round led by 3STATE Ventures, the investment firm founded by Flipkart co-founder Binny Bansal. The fresh capital will be used to scale product development, expand its engineering team, and onboard more e-commerce brands across global markets, ShopOS said in a press release. ShopOS is developing an AI-powered platform to help brands easily build and manage online stores. It uses an “AI workforce” to automatically create content like product descriptions, images, and videos, adjust store layouts for each visitor in real time, and run targeted marketing campaigns. The startup was founded by Sai Krishna V K and Ajay P V, who earlier co-founded Scapic, a tech platform acquired by Flipkart in 2020. After the acquisition, they helped launch Flipkart Labs, focusing on deep tech and AI in commerce. They are joined by Karan Sonawala, who previously led AI and immersive commerce projects at Flipkart. “The friction in content creation and personalization are significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of Commerce,” said the co-founders in a joint statement. ShopOS is targeting a global customer base with early adopters already onboarded in India, Europe, and the UAE.

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