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Archie, the Internet’s first search engine, is rescued and running

Arstechnica

Arstechnica · 1y ago

Archie, the Internet’s first search engine, is rescued and running

The Serial Port channel on YouTube has discovered what may be the last existing copy of Archie, a pioneering internet tool created in 1989. Archie allowed users to search for files on anonymous FTP servers, representing an early version of the all-encompassing internet we know today. The Serial Port team managed to find a working version of Archie's code, posted its documentation, and now operates an actual Archie server on an emulated Sun SPARCstation 5. The discovery is seen as a significant achievement in preserving the early history of the internet.

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Apple to rival Google with its own search engine ‘pegasus’?

Livemint

Livemint · 1y ago

Apple to rival Google with its own search engine ‘pegasus’?

Apple is reportedly working on its own search engine called "Pegasus" as it aims to reduce its reliance on Google and potentially gain a larger share of the search engine market. The team led by former Google executive John Giannandrea is focused on improving search capabilities for Apple apps. Apple currently earns around $8 billion annually from its deal with Google to make it the default search engine on its devices. This move could lead to increased competition between Apple and Google in the search engine space.

TikTok is paying creators to up its search game

The Verge

The Verge · 1y ago

TikTok is paying creators to up its search game

TikTok is introducing a new metric called "search value" to determine creator payouts on its platform. This is in line with the app's push to be used more like a search engine. Similar to search engine optimization (SEO), the search value metric measures how well a creator's content aligns with what users are searching for on TikTok. The platform encourages creators to use a tool called Creator Search Insights to research trending searches and create content that meets the audience's interests. This move further solidifies TikTok's position as a search engine and highlights its competition with platforms like Google.

Microsoft is stuffing pop-up ads into Google Chrome on Windows again

The Verge

The Verge · 1y ago

Microsoft is stuffing pop-up ads into Google Chrome on Windows again

Microsoft is reintroducing pop-up ads in Google Chrome to encourage users to switch to Bing. The ads, which first appeared last year, have resurfaced on Windows 10 and 11. Users reported seeing pop-ups promoting Bing AI and Microsoft's search engine, similar to malware. Microsoft confirmed the pop-ups' authenticity, claiming it is a one-time notification offering users the choice to set Bing as their default search engine. Many criticize Microsoft for aggressively promoting its services, including automatically importing browsing data from Chrome to Edge without consent.

Google claims switching from its search engine is easy. It's not.

Economic Times

Economic Times · 1y ago

Google claims switching from its search engine is easy. It's not.

In Google's defense against the Justice Department's antitrust trial, the company argues that changing one's default search engine is as easy as swapping out a box of cereal at a supermarket. However, experts and a practical test reveal that it's not as simple as Google claims. On an iPhone, it takes six taps to change the search engine. On a Mac, two clicks are required, but the process can be confusing. On Android, it's more complex and doesn't necessarily change the web browser's default search engine. The trial raises questions about how easy it is to switch away from Google as the default search engine on various devices.

US regulators seek to break up Google, forcing Chrome sale as part of monopoly punishment

Economic Times

Economic Times · 8m ago

US regulators seek to break up Google, forcing Chrome sale as part of monopoly punishment

US regulators are pushing for Google to be broken up to prevent the company from maintaining its monopoly in the search engine market. The proposal, filed by the US Department of Justice, suggests selling Google's Chrome web browser and imposing restrictions on Android to prevent it from favoring its own search engine. The recommended penalties also include banning Google from securing exclusive deals to be the default search engine on devices and requiring the company to license its search index data to rivals. The proposed breakup is seen as a severe punishment, but its implementation may face challenges.

OpenAI poaching Google employees to make AI search engine: Report

Hindustan Times

Hindustan Times · 1y ago

OpenAI poaching Google employees to make AI search engine: Report

OpenAI is trying to poach Google employees for a team that is developing a search engine for ChatGPT, The Verge reported. The search engine will be available as a feature within the AI chatbot and allow users to receive answers sourced from across the internet. It will cite sources in response to user queries, Bloomberg reported.

Chatbot Hallucinations Are Poisoning Web Search

Wired · 1y ago

Chatbot Hallucinations Are Poisoning Web Search

The age of generative AI is posing a threat to web search algorithms, as demonstrated by an incident involving Microsoft's Bing search engine. The search engine falsely claimed that mathematician Claude Shannon had written a research paper titled "A Short History of Searching." It turns out that the information was fabricated by two chatbots, leading to the spread of false information. This incident highlights the challenges faced by search engines in detecting and filtering AI-generated content, which could potentially be used to manipulate search results. The unexpected consequences of AI-powered search tools raise concerns about the reliability of web search.

Google plans to charge for AI-powered search engine: report

Economic Times

Economic Times · 1y ago

Google plans to charge for AI-powered search engine: report

Google is reportedly considering charging for premium features on its AI-powered search engine. The company is exploring options that include offering AI-powered search features as part of its premium subscription services, which already include access to the Gemini AI assistant in Gmail and Docs. Google's traditional search engine will remain free with ads continuing to appear alongside search results for subscribers. This move marks Google's entry into paid core products as it aims to compete in the rapidly evolving AI sector. Google is currently in competition with Microsoft and OpenAI in the AI space.

Microsoft executive says Google deals kept Bing small

Economic Times

Economic Times · 1y ago

Microsoft executive says Google deals kept Bing small

A Microsoft executive, Jonathan Tinter, testified that Apple and other smartphone makers declined revenue-sharing agreements with Microsoft's Bing search engine, which would have challenged Google's default search engine position on their devices. The U.S. Justice Department's antitrust case against Google alleges that the company pays billions to ensure Google search remains the default. Tinter stated that Bing struggled to become the default search engine on smartphones in the U.S., leading to poorer quality search experiences. Despite offering significant revenue sharing, Bing could not secure default status on Android or Apple smartphones in the past decade.

Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance

Venturebeat

Venturebeat · 1y ago

Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance

Perplexity, an AI-first search engine, is gaining traction in the market and challenging Google's dominance. A study by SEO platform BrightEdge found that Perplexity's referral traffic to brand websites has grown 40% monthly since January. The study also revealed that 60% of Perplexity's citations match the top 10 organic results on Google. However, despite Perplexity's growth, Google still remains the leader in search referral traffic. The study advises businesses to focus on optimizing for conversation rather than individual keywords and to ensure their sites have structured information for AI search engines.

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