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Economic Times

Economic Times

| 12d

Apple dominates Indian tablet market in 2023 with 25% market share

According to data from CyberMedia Research (CMR), Apple emerged as the leading brand in the Indian tablet market in 2023 with a 25% market share, followed closely by Samsung with a 23% share. Although the overall tablet market witnessed a 14% decline in shipments, 5G tablet shipments increased by 48% indicating a shift in consumer preferences towards 5G-enabled devices. Apple's tablet shipments declined by 17% YoY, while Samsung experienced a remarkable 36% YoY growth. The market is expected to sustain a steady 5-10% growth in 2024 driven by technological advancements and evolving consumer preferences.

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