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Nykaa acquires majority stake in Earth Rhythm

EntrackrEntrackr · 11m ago
Nykaa acquires majority stake in Earth Rhythm
Medial

Omnichannel beauty platform Nykaa has acquired a majority stake in the homegrown clean beauty brand Earth Rhythm. This acquisition follows Nykaa's earlier minority stake investment in Earth Rhythm in 2022. The company has now secured a significant majority stake through a combination of primary and secondary transactions. Leveraging its ecosystem and expertise, Nykaa aims to drive Earth Rhythm's growth across various categories. The platform plans to enhance the brand's potential by focusing on innovation, marketing strategies, and omnichannel distribution, while maintaining Earth Rhythm's core values and unique positioning. Founded in 2019 by Harini Sivakumar, Sivakumar Varadarajan, and Arun Kumar, Earth Rhythm is an internet-first brand offering a diverse range of organic beauty products. Its portfolio spans skincare, hair care, makeup, and lip care, featuring items like face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms. The brand is known for its vegan, cruelty-free, biodegradable products made without artificial fragrances. Headquartered in Gurugram, Earth Rhythm previously raised $9.13 million from Anicut Capital and other investors. The brand has built a strong presence by offering clean, clinically effective beauty and personal care solutions. Earth Rhythm has experienced significant progress in a short period, demonstrating strong sales growth, customer acquisition, category expansion, innovation, and brand awareness. With a catalog of over 250 SKUs across six categories, it continues to expand its market presence. Nykaa, an omnichannel marketplace in beauty, wellness, and fashion, offers a wide range of private labels, including skincare brand Dot & Key, jewelry line Pipa Bella, and apparel brands Gajra Gang and Kica. In the beauty and fashion space, Nykaa faces competition from major players like Amazon, Flipkart, Myntra, and niche platforms such as Purplle.

GVFL leads $2 Mn pre Series A round in Protouch

EntrackrEntrackr · 14d ago
GVFL leads $2 Mn pre Series A round in Protouch
Medial

GVFL leads $2 Mn pre Series A round in Protouch Protouch has raised $2 million in a pre-Series A round led by GVFL, with participation from Ennission India Capital and Anicut Capital. The company is valued at $10 million post this round. The proceeds will be used to expand the product portfolio, invest in R&D, and scale online and offline distribution. Founded in 2022 by Tanisha Lakhani, Protouch operates in the beauty and personal care appliances segment. It sells haircare, skincare and grooming devices that enable at-home usage for consumers. Its products include an automatic hair multi-styler using airflow technology, LED-based devices for skin and hair, and a dual-sided trimmer. Protouch has developed devices for Indian hair and skin types. The brand claims to have served over 200,000 customers and has expanded to the Middle East. It has recorded 15x revenue growth in 30 months and operates profitably. Protouch plans to introduce new products in haircare and skincare and set up a manufacturing unit over the next few years. Protouch competes with appliance and beauty tech brands such as Dyson, Philips, Vega, Havells, BeautIQ, Agaro, and imported direct-to-consumer beauty tech devices. Its positioning is between low-priced mass appliances and higher-priced international brands. Over the next three to five years, Protouch targets wider category expansion and higher household penetration in the beauty appliance segment.

Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands

LivemintLivemint · 1y ago
Infinite Online Shopping CEO Bimal Thakkar on India's beauty market, new brands
Medial

Indian e-commerce company Infinite Online Shopping Private Limited (IOSPL) has introduced three new subsidiary beauty brands - Naturtint, Boldify, and Estate Cosmetics - in India. Naturtint is the first USDA-certified biobased permanent hair color line, Estate Cosmetics offers affordable and on-trend products, and Boldify focuses on water-resistant hair enhancement solutions. These brands aim to compete with established players, cater to Indian weather conditions, and target specific audiences. Initially launching online, they plan to expand retail distribution through partnerships with supermarkets and convenience stores. The brands differentiate themselves through their inclusivity, affordability, ethical ethos, and adherence to sustainability.

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