News Post

Angel One Bets On A New Passive Fund, IPL Sponsorship To Take On Groww, Zerodha

Inc42

· 2m
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Angel One, a listed stockbroking firm, is preparing to launch a passive mutual fund after receiving approval from the Indian market regulator. The company aims to compete with Zerodha and Groww in the underpenetrated passive mutual funds sector. In addition, Angel One has secured a five-year partnership as one of the official sponsors of the Indian Premier League, with the goal of reaching 500 million potential customers through various marketing campaigns. The company has seen significant growth in metrics such as daily average orders and Mutual Fund SIPs. Angel One is also exploring opportunities in lending and insurance distribution.

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