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AMD bets big on 'pervasive AI' to keep pace with the chip race

Livemint · 6m

AMD is placing a significant focus on artificial intelligence (AI) as it aims to compete with Nvidia in the AI chip market. AMD's CEO, Lisa Su, sees AI as a tremendous opportunity for the company and has merged multiple AI teams into one entity to accelerate its AI business. AMD's AI strategy includes a wide range of products, such as AI processors for PCs, graphics cards for gaming, custom chips, and AI accelerators. The company's architecture emphasizes low latency and power efficiency, making it suitable for applications like autonomous driving. AMD also recently acquired Pensando, further enhancing its capabilities in networking and AI integration. Although AMD faces competition from Intel and Nvidia, it remains focused on providing high-performance, power-efficient hardware solutions and promoting open-source collaboration in AI development.