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Aditya Birla Capital looks to step up its digital & payments play via digital arm

Aditya Birla Capital is planning to enhance its digital distribution strategy through its subsidiary, Aditya Birla Capital Digital Ltd (ABCDL). With a focus on acquiring new customers, ABCDL aims to launch an app that will directly source customers for their financial services. The subsidiary has received INR 50 Cr from its parent company and aims to create an omnichannel platform for digital acquisition and cross-selling. ABCDL has also expanded its services to include payments, with plans to launch its payments handle in partnership with private sector banks.

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