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60% FMCG companies say e-commerce is critical platform for sales

Economic TimesEconomic Times Ā· 24d
60% FMCG companies say e-commerce is critical platform for sales

According to a study by NielsenIQ, over 60% of FMCG companies consider ecommerce as their most important sales platform, with mid-sized companies showing a preference for ecommerce as their top sales channel. Emerging manufacturers in categories such as noodles, refined oil, biscuits, coffee, and packaged atta are experiencing 1.5 times higher growth in ecommerce compared to category averages. Convenience stores have also gained significant penetration in India, with large companies leveraging this channel the most. Pricing strategies and cost management are critical for businesses facing inflation, with a focus on diversifying distribution channels and investing in distribution to combat the effects of inflation while maintaining profitability.

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