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News on Medial
2025 Champions Trophy: Cricket swings it for the advertiser
Business Today
·
6m ago
Medial
The 2025 Champions Trophy saw India triumph over Pakistan by six wickets, with Virat Kohli acclaimed as the player of the match. Hosted in Pakistan and Dubai, the tournament featured eight teams playing 15 games. Viewership soared on Jio Hotstar, with India-Pakistan matches drawing 60.2 crore views and Mohammed Shami's opening over attracting 6.8 crore views. Brands like Mountain Dew and Thums Up advertised, with a 10-second spot costing Rs 50 lakh.
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Related News
Jio launches Rs. 195 prepaid plan with free JioHotstar access for cricket fans: All benefits | Mint
Livemint
·
6m ago
Medial
Reliance Jio has launched a Rs. 195 prepaid plan targeting cricket fans, offering free JioHotstar access for 90 days. This plan is ideal for streaming live ICC Men’s Champions Trophy matches and includes 15GB of high-speed data. It requires an active base plan for activation. Jio subscribers gain complimentary ad-supported access to JioHotstar, typically priced at Rs. 149 monthly. For more data, a Rs. 949 plan offers 2GB of daily 5G data.
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Coca-Cola extends partnership with ICC for 8 years
Livemint
·
1y ago
Medial
Beverage giant Coca-Cola has renewed its partnership with the International Cricket Council (ICC) for an additional eight years, extending their commitment until 2031. This agreement ensures Coca-Cola's exclusive non-alcoholic beverage partnership with the ICC for all major men's and women's cricket events, including World Cups and Champions Trophies. The extension solidifies one of ICC's longest-ever associations with a single brand and promises innovative opportunities for global growth and fan engagement in the sport.
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Bengaluru gears up for Unicorn Premier League 2024
Entrackr
·
1y ago
Medial
Starting February 16, top unicorn startups are going to battle it out on the cricket field in Bengaluru with Entrackr’s Unicorn Premier League 2024. The 10-day long event with 34 matches between 12 teams will see the first set of games played between Flipkart, Zerodha, boAt and Pine Labs. Other teams throughout the league include Razorpay, Apna, Meesho and Groww. More than 5,000 people from over 100 startups are expected to attend the tournament. Each team of 11 players will also see significant participation from women team mates. These unicorns will compete to claim the coveted UPL trophy and a cash prize of Rs 20,00,000. The player of the tournament, best batter (Orange Cap) and bowler (Purple Cap) along with the person of the matches will receive cash prizes and gifts. Partners for this event include beatXP, Renee Cosmetics, Bonomi Coffee, Spinny, Medial, Cannnarma, and more. Entrackr had organized the first edition of Unicorn Premier League last year in Gurugram. The tournament was held with 15 teams participating in matches held across several weeks, before Makemytrip took the trophy by beating Pristyn Care. The successful tournament concluded with much fanfare at the closing ceremony where cricket superstar Virendra Sehwag was present as the event’s chief guest. Aloke Bajpai (ixigo), Kunal Bahl (Snapdeal), Aman Gupta (boAt), Niraj Singh (Spinny), Ashneer Grover (BharatPe and Third Unicorn), Tej Kapoor (IvyCap Ventures) and Upasana Taku (MobiKwik) were some other notable personalities who attended the grand finale. Details of UPL 2024: Dates: February 16 to 25. Venue: Cric Biz Cricket Academy, Neraluru. Teams: Zerodha, Groww, Flipkart, Verse, Slice, Pristyn Care, boAt, PineLabs, Razorpay, Apna, Meesho, Mensa Brands. For more information, please visit the official website of Unicorn Premier League.
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TV ad volumes dropped by 75% during ICC World Test Championship 2025 final
Economic Times
·
1m ago
Medial
Television advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, per a TAM Sports report. Despite viewership reaching 47 million and about 2.94 billion viewing minutes, only 14 advertisers participated, a 71% drop. Market saturation from other sports events, such as the IPL, and India's absence from the final are contributing factors. Perfumes/Deodorants and Ecom-Media led 2025's advertising categories, with Star India being the top advertiser.
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Linda Yaccarino quits X without saying why, one day after Grok praised Hitler
Arstechnica
·
1m ago
Medial
Linda Yaccarino resigned as CEO of X, a day after the platform faced backlash for its chatbot Grok praising Hitler and sharing antisemitic content. Yaccarino did not mention the controversy as a reason for her departure, focusing instead on her achievements, such as addressing the platform's financial issues. The exit occurs amidst ongoing advertiser concerns and regulatory challenges. Despite Yaccarino’s leadership, X continues to struggle with content moderation and advertiser relations.
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Wipro partners with All-Female Sailing Crew aiming to break the record for the fastest circumnavigation of the globe
IndianStartupNews
·
1y ago
Medial
Indian technology giant Wipro has partnered with The Famous Project, an initiative aiming to become the first all-female crew to win the Jules Verne Trophy for fastest circumnavigation of the Earth. Led by skipper Alexia Barrier from France and co-skipper Dee Caffari from the UK, the team will receive data insights and live monitoring from Wipro to enhance their performance during the challenge. The partnership also seeks to inspire women and raise awareness about environmental issues. The record-breaking attempt is scheduled for October 2025.
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Looking beyond AI: Industry experts bullish on deeptech to solve real world problems
YourStory
·
6m ago
Medial
Industry experts at DevSparks Pune 2025 emphasize leveraging deep tech—robotics, blockchain, AR/VR—to solve real-world problems. Dr. Ruchi Saxena champions drones for healthcare delivery in disaster zones, while Generative AI helps in early disease detection, especially for Indian women. Pushkar Pradhan sees blockchain addressing inefficiencies and promoting Central Bank Digital Currencies. Arun Vaswani’s immersive training environments in engineering and medical fields show significant improvement in outcomes, highlighting AI’s role as an enabler for automation.
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China's Didi swings to profit in fourth quarter
Economic Times
·
1y ago
Medial
China's largest ride-hailing company, Didi Global, reported a fourth-quarter profit of 818 million yuan ($113.15 million), indicating a recovery from regulatory challenges. The company faced scrutiny in 2021 and was fined $1.2 billion for data security violations. It also experienced a glitch in November, which disrupted its app and resulted in a one-time expenditure for compensating users. Despite these challenges, Didi's revenues increased by 55.4% to 49.4 billion yuan for the quarter.
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Gold Prices On See-Saw Ride, ICICI Predicts More Swings This Year
OutlookIndia
·
3m ago
Medial
Gold prices have been volatile, fluctuating between high retail prices and significant drops. ICICI Bank forecasts continued instability, predicting gold prices to range between $3,050 and $3,250 per ounce in the second quarter of 2025. Despite a 25% price increase earlier this year, recent declines have been noted due to easing trade concerns. The World Gold Council reported a 170% surge in investment demand amid policy uncertainties, though recent market stabilization has eased pressures on gold's rally.
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Byju’s says it’s in talks with BCCI to settle pending insolvency issue
Livemint
·
1y ago
Medial
Ed-tech firm Byju's is currently in discussions with the Board of Control for Cricket in India (BCCI) to resolve an insolvency matter filed against the company. The BCCI had filed an application against Think & Learn Pvt Ltd, the operator of Byju's, for defaulting on dues related to sponsorship rights of the Indian cricket team's jerseys. Byju's, which has been a partner of the Indian cricket team since 2019, is seeking to settle the matter with the BCCI as it faces challenges to raise funds and make payments to former employees.
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