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12 New-Age Investment Platforms Fuelling India’s Digital Gold Rush

Inc42 · 8m

Digital payments giants initially dominated the gold marketplace, but newer players like Jar and Gullak have disrupted the model by offering unique gold investment options. This shift from physical to digital gold provides easier accessibility for investors, eliminating concerns about storage, insurance, and purity. In 2023, India emerged as the second-largest consumer of gold, with demand reaching approximately 747.5 metric tonnes.