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11 Mn+ Monthly Online Users, 11 Acquisitions: Decoding Edtech Unicorn Physics Wallah’s (PW) Blueprint For Success

Inc42Inc42 · 9m
11 Mn+ Monthly Online Users, 11 Acquisitions: Decoding Edtech Unicorn Physics Wallah’s (PW) Blueprint For Success

Physics Wallah, an Indian edtech unicorn, has achieved back-to-back profitable years despite the challenges faced by the industry. Founded by Alakh Pandey, the platform started as a YouTube channel offering online learning for medical and engineering test preparations. It has since expanded to cover 28 exam categories, diversified into the K-12 segment, and launched technology-focused upskilling programs. Despite criticism of spreading too thin, Physics Wallah has seen significant growth and aims to reach INR 1,950 Cr in revenue for the current financial year. Its success lies in its affordability and vernacular push, which benefits the bottom 80% of the student pyramid.

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