Tanisha Verma

Skills

Experiences

1. 

   Poptin

   Jul 2024 - Feb 2025

   Content Marketer

   Boosted traffic by up to 70% in 6 months via blogs and off-page activities for Poptin, Chatway, and Premio.io Executed email campaigns and developed content for Poptin Academy
2. 

   Rezo.ai

   Jun 2023 - Jul 2024

   Content Marketing Consultant

   Devised an SEO-centric organic content strategy, boosting organic traffic by 20% monthly Managed migration from WordPress to Webflow for improved ROI Secured 20+ G2 Reviews, 5 Awards, and 2 Analyst mentions (IDC, Everest Group) to improve brand authority Managed a team to build an email marketing subscriber list (1800+), LinkedIn engagement, follower growth (1K per month), and LinkedIn Newsletter subscribers growth (9700) Created both top-funnel and mid-funnel long-form content (blogs, pillars, company positioning, case studies), and short-form content (emails, social media, and Ad copies) for the company
3. 

   Social Beat

   Dec 2021 - Jun 2023

   Content Marketing Specialist

   - Strategize and implement content marketing strategies - Create and optimizie content as per best SEO practices to help it reach on top positions - Manage and coordinate with inter and intra company teams to ensure smooth processing of project - Continously explore ways to expand growth potential of a brand and work towards it - Won Top Trainer of the Month- August'22
4. 

   Leverage Edu

   Feb 2021 - Dec 2021

   Content Marketer

   - Led multiple projects to improve website's organic traffic to ~10X in 5 months including new blog opportunities and optimizing strategies - Led an inter-company collaboration to improve website traffic and reduce Cost per lead - Led a project to improve website's Domain Authority - Managed a team to improve business related pages and drive traffic towards them - Optimized website's key acquisition pages - Managed Youtube SEO
5. 

   ConveGenius

   Jun 2020 - Sep 2021

   Freelance Writer

   - Wrote multiple PR articles for publishers like Forbes India, BW Education, YourStory, and more - Ideated content strategy to improve brand awareness on platforma like LinkedIn, Telegram, Youtube
6. 

   Yogin

   Oct 2020 - Jan 2021

   Content Strategist
7. 

   Eco Tech Leaders

   Jul 2020 - Aug 2020

   Web Content Writer

   Content curation and detailed research for environmentally friendly companies and initiatives
8. 

   AdmitKard

   Aug 2019 - Feb 2020

   Content Writer

   - Content writing - Content editing - SEO optimization - Content planning and structuring for blog, website, and social media platforms - Quora marketing - Recruitment for Remote team of writers - Brief management of 20+ remote team of writers - Brainstorming and experimentation with new sources of marketing

Education

1. 

   Delhi University

   Jan 2017 - Jan 2020

   Bachelor of Arts

   English Literature (British and Commonwealth)