Suraj

Experiences

1. 

   Confidential

   Jun 2025 - Current

   Startup Architect

   As a Startup Architect, I’ve worked across the entire lifecycle of building and scaling ventures—from idea validation to market launch, and from brand positioning to growth execution. 🧠 What I’ve Learned: Strategy without execution is noise—clarity in business models, value proposition, and unit economics is everything. Distribution wins—a great product fails without the right Go-To-Market and growth plan. Brand is trust—especially in D2C and content-first businesses, your brand is your moat. Failing fast is a superpower—every failed launch, ad campaign, or model gave me data to iterate better. Systems scale, hustle burns out—SOPs, automation, and lean operations are non-negotiable. 🛠️ My Experience Includes: Building and positioning multiple D2C brands for scale and premium perception Designing MVPs and GTM strategies for early-stage tech and service businesses Running performance marketing campaigns and optimizing ROAS across Meta and Google Crafting content and storytelling strategies for virality and conversions Structuring ops, team workflows, and financial projections for lean execution Leading launch plans with influencer collabs, drops, and high-impact events Every business I’ve touched—whether it worked or didn’t—added to a toolbox of insight I now use to help others move faster, smarter, and with purpose.