Shobhit Raj

Skills

Experiences

1. 

   growwit

   May 2024 - Current

   Founder & CEO
2. 

   Stable Money

   May 2023 - Nov 2023

   Growth - SEO & Content Head

   Led the SEO and Content team Conducted keyword research for major Finance categories - FD, RD, Banking, Bonds Created and published 300+ blogs Optimised core web vitals to increase page speed Created and optimised ASO description and maintained a ranking of 4.7 on the App Store and Play Store
3. 

   Navi

   Aug 2022 - May 2023

   Growth Associate - SEO

   Built Navi website from scratch Scaled organic traffic from 3K to 1 Million Built 100+ product pages to drive organic traffic Published 1500+ blogs Positioned 1000+ keywords in the top 10 rank Collaborated with the content team to drive high-quality content Collaborated with product, design and tech teams to revamp the entire website and launch new product and calculator pages Analysed website traffic and user behaviour to identify opportunities for improvement Conducted keyword research and analysis to identify the most relevant keywords for the target audience Optimised website content, including meta tags, headings, and page titles, to improve search engine rankings
4. 

   Navi

   Feb 2022 - Jul 2022

   Senior Executive - SEO
5. 

   Invensis Learning

   Jan 2021 - Nov 2021

   Search Engine Optimization Analyst

   Led the SEO and publishing team Increased the organic blog traffic by 5x Disavowed 10000+ low quality and spammy links Built high quality do-follow contextual links along with the guest posts Monitored the website traffic, and kept a track of dropped and increased sessions for all the pages Created new meta title, meta descriptions, H tags, and keywords for all the course pages Collaborated with multiple internal teams to understand their requirements and provide enhanced suggestions Extensive keyword research, and content suggestions for new blogs Worked closely with the content team to remove duplicate content from the website and update old content on the website
6. 

   Simplilearn

   Jul 2020 - Dec 2020

   Executive - SEO Analyst

   Led the entire article and video tutorials project (creating URL, SEO tags, on-page optimization, and publishing) Worked rigorously in building high-authority backlinks with a strategic guest post and contextual link placements Analyzed the organic traffic and implementing various SEO strategies to increase the traffic Creating comprehensive strategy reports and updates Implemented Schema Markup Worked with the tech team to launch AMP pages for the blogs Increased the organic traffic by 17% and reduced the bounce rate by 4%
7. 

   Simplilearn

   Jan 2020 - Jun 2020

   Search Engine Optimization Executive

   Performed in-depth keyword research and developed relevant strategies for new articles and eBooks Positioned articles in a competitive niche in the top 10 positions for 40+ high volume keywords Increased organic traffic by 11% and 18% by QoQ and decreased the bounce rate by 5% Optimized 600+ articles, developed body content, meta descriptions, keywords, and page titles in support of SEO strategies Optimized articles for featured snippets which led to a 3% increase in CTR Performed on-page and off-page optimization for Big Data course and city pages (India, USA, ROW) Worked rigorously in building high-authority backlinks with a strategic guest post and contextual link placements Performed in-depth competitor analysis to check competitor SEO activities Created effective and eye-catching text and banner CTAs
8. 

   Simplilearn

   Jun 2019 - Dec 2019

   SEO Intern

   Performed on-page optimization for blogs Optimized articles for featured snippets

Education

1. 

   Kendriya Vidyalaya

   Jan 2004 - Mar 2012

   12th

   COURSE