Rejaul Karim

Building India’s most comprehensive smart savings and rewards platform for both consumers and local businesses. Key Highlights: • Designed ReZ as an all-in-one cashback, rewards & discovery platform • Built a unique merchant-funded cashback model (zero user acquisition cost for brands) • Created a 3-layer loyalty system to boost repeat purchases & retention • Launched Wasil, a multi-app network for niche-specific savings (F&B, travel, salons, groceries & more) • Developed strategies to offer ₹2M ad credits in exchange for equity in high-potential local brands • Partnering with POS and delivery players to support merchants at scale