I’m a Product & UX Designer passionate about using design to simplify complexity and improve lives. My work spans B2B SaaS, e-commerce, and education,... Read More
Experiences
3 years 8 months
AGRICTOOLS
Jan 2025 - Current
Product Designer
Led end-to-end UX design for two connected platforms:
Agrictools – a B2B spare parts discovery platform for agri-dealers
Exclusive Store – a hybrid B2B + B2C eCommerce site for in-house agricultural machinery
Designed machine-first user flows that allowed users to start from a specific machine model, discover compatible spare parts, compare specs, and place confident orders – significantly reducing misorders and dependency on manual support.
Built intelligent Product Detail Pages (PDPs) with deep spec breakdowns, spare compatibility indicators, and visual comparison features tailored for rural/semi-urban mechanics.
Designed multilingual onboarding, reorder journeys, and personalized incentive systems (progress bars, exclusive offers) to enhance dealer engagement and order retention.
Worked closely with Shopify developers to design and prototype B2B apps and features, including personalized checkout tools and quick reorder workflows.
Developed scalable internal design systems and documentation – covering UI states, component specs, microcopy, and interaction logic – to streamline cross-functional collaboration.
Built comparison flows for heavy-duty machinery, with side-by-side tables, “Show Differences” toggles, and CTAs like “Enquire” and “Add to Cart” to accelerate buyer decisions.
TomoClub
Aug 2023 - Dec 2024
UX UI designer
During my time at TomoClub, I had the opportunity to design and enhance user experiences across a range of games, collaborating closely with developers, designers, and stakeholders. My role involved creating intuitive and engaging interfaces, conducting user research, and refining interactions based on player feedback. One of my key projects was Food for Every Mood (FFEM), where I led the UX efforts in both the initial stages and the revamp, including prototyping, user interviews, and UI design improvements.
I also worked on a diverse array of game genres, from platformers and puzzle games to resource management and empathy assessment games, like MGIEP and Eijoe. Each project came with its unique challenges, and I focused on tailoring UX strategies to meet the needs of different types of players. My contributions extended beyond design, as I worked closely with developers to come up with solutions, align ideas based on feasibility, and ensure seamless execution.
Overall, my time at TomoClub strengthened my skills in tutorial design, interaction design, visual communication, and user interface design, and I'm proud to have contributed to creating enjoyable experiences for players.
TomoClub
Mar 2023 - Aug 2024
UI | Graphic Designer
Developed and implemented graphic design concepts for a variety of marketing materials, including brochures, flyers, and social media posts.
Successfully completed all projects on time.
Edited videos to create engaging content for social media and marketing campaigns.
Designed user interfaces and user experiences for Tomo Club's website .
Mypetz
Dec 2021 - Jan 2022
Graphic Designer
Portfolio
No Portfolio added yet
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