Lavina Murjani

Skills

Experiences

1. 

   TarotIt

   Jun 2022 - Current

   Founder - TarotIt

   - Managing a team of developers to build an Automated Tarot Reading Platform. - Represented the platform in G20 & Global Investor summit & UpStart'23 - IIT Kanpur, India in 2023. - Got it recognized from DPIIT. Secured 3 years of tax exemption, prototype & EIR grant from Indian Government. - Market Research for new product launches, analyzing and refining personas, customer profiles & segments, targeting, and messaging to reach and convert the target audience. - Overseeing agency-created content for various digital channels, including videos, Reels/Shorts, blogs, websites, emails & ads. Ensuring content is aligned with brand messaging and optimized for SEO. - Identifying and leveraging customer testimonials, case studies, and success stories to build credibility and trust in the market. - Developing and managing budgets for paid advertising campaigns. Optimizing spending to achieve maximum ROI and efficiency. - Managing digital advertising campaigns, including Google Ads, social media ads, and display advertising. - Setting clear campaign objectives and key performance indicators (KPIs) - Optimizing campaign performance through CRO strategies, A/B testing of Ad creatives, Ad copies, landing pages on WordPress or Webflow, and other data-driven improvements. - Tracking and analyzing digital marketing performance metrics on Semrush, Google Analytics Similarweb, Comscore, WebTrends & Hotjar. - Planning personalized & event-based WhatsApp, SMS, Email, Push Notifications, Referral, Affiliate, and influencer campaigns through Hubspot to nurture leads and engage existing customers. - Managing keyword research, on-page optimization, and link-building activities for better website visibility and rankings. - Collaborating with cross-functional teams, including content creators, designers, developers, and sales.
2. 

   School of Accelerated Learning

   Nov 2021 - Nov 2022

   Marketing Enabler ( Marketing Head)

   - Managed ad campaigns & liaised with agencies to bring down lead acquisition costs by 60% & 47% growth in the lead count. - Spearheaded the team overlooking website, social media, SEO, Communications, & CRM workflows – email & whatsApp.
3. 

   MISA

   Sep 2020 - Dec 2021

   Freelance Marketing Manager
4. 

   MISA

   Nov 2019 - Sep 2020

   Marketing Manager

   - Launched Misa Robot from Zero to One in the US, Canada, UK & UAE Markets. Ran, Optimized, and A/B Tested Ads with a yearly Budget of $600k that drove 60% of Conversions. Managed Email Campaigns & Affiliate Deals that drove 10% Conversions. - Coordinated With Noon, Flipkart, Amazon & Hepsiburada Team to execute various Online Marketing Campaigns on Global Sites. - Raised $162,782 for Misa Robot on Indiegogo
5. 

   NovaLash

   Dec 2018 - Jul 2019

   Senior Marketing Manager

   - Lead the in-house Marketing Team to manage three SME brands Novalash, Narah, and Khaitan Public School. - Initiated digital lead generation through social media ads, which increased revenue by 15% on a monthly basis.
6. 

   Audi Gurgaon

   Oct 2017 - Sep 2018

   Marketing Manager

   - Increased the digital bookings to 5X contributing to 30% of total bookings of Audi in Delhi NCR. - Handled multiple agencies for email automation, SMS, website & mobile app, Paid Ads, creative, affiliates, and, social media.
7. 

   Templatolio

   Apr 2017 - Sep 2017

   Senior Associate

   Devised social media calendars & Ads for Ginger Hotels. Responsible For 10% ROI On Ad Spend Month on Month.
8. 

   Omnicom Media Group

   Feb 2016 - Oct 2016

   Marketing Management Trainee

   - Managed Media channels & content for paid ads & influencer outreach program that increased the site traffic of Horlicks by 40%. - Monitored ads performance through Nielsen quarterly reports. Worked on global accounts such as GSK & Kent
9. 

   American Express

   Jun 2015 - Jan 2016

   Analyst

   Supported The Sales Team in Operational Work.

Education

1. 

   Indian School of Business

   Aug 2023 - Jan 2024

   DigiPivot - Digital Marketing Course by Google, Avtar, ISB Executive Education & HUL

   Digital Marketing