Jay Sharma

Experiences

1. 

   9Media Online

   May 2024 - Jan 2025

   Senior Marketing Manager - Product & Performance

   As Sr. Marketing Manager - Product & Performance, I led digital marketing strategies focused on driving growth and optimizing performance across multiple channels. I played a key role in scaling customer acquisition, improving ROI, and fine-tuning performance metrics. By integrating AI-based tools for better targeting, optimizing budget allocations, and continuously monitoring campaign performance, I significantly contributed to improving conversion rates and enhancing brand visibility. Key Contributions: ~ Increased customer acquisition by 45% through performance-driven strategies. ~ Managed a multi-channel marketing strategy, leading to a 25% improvement in ROI. ~ Implemented AI optimization tools, boosting campaign effectiveness by 30%. Content Marketing Strategy: ~ Developed and executed a comprehensive content marketing strategy, leading to a 35% increase in organic traffic and a 50% boost in lead generation across platforms. ~ Created a content calendar and a streamlined editorial process, ensuring consistent, high-quality content output. ~ Worked closely with the design and development teams to align content efforts with brand objectives, driving engagement and improving audience retention. ~ Optimized content for SEO and user experience, leveraging AI-powered tools for enhanced content creation and distribution. Media Planning & Buying: ~ Managed large-scale media marketing projects, including a Rs. 55Cr quarterly media campaign for government and Rs. 100Cr quarterly plan for major eCommerce, B2C, and D2C brands (Domestic + International). Media Negotiation & Programmatic Guaranteed (PG) Deals: ~ Negotiated ad spots with high-profile platforms like Jio Cinema, Jio Saavan, CNBC, Disney+ HotStar, Amazon Prime, Spotify, securing 10%-15% extra discounts on ad inventories. Campaign Planning: ~ Successfully planned and strategized 32 campaigns with multi-lac budgets, targeting sectors such as D2C, Automobiles, Tech (SaaS & PaaS), and Real Estate, utilizing CTV/OTT, Apps, Websites, Print Media, Influencers, and Social Media. Conversion Rate Optimization: ~ Increased conversion rates by 85% in 45 days through optimized, high-conversion landing pages. Design & Development: ~ Designed and developed 15+ high-conversion landing pages, saving time and costs by 0% through technologies like React, Next.js, WordPress, and PHP. Funnel Optimization: ~ Enhanced inbound marketing funnels, improving ROAS/ROI for both the company and its clients. Programmatic SEO & Content Automation: ~ Implemented programmatic SEO strategies to scale content production and drive targeted traffic. ~ Utilized AI tools (e.g., ChatGPT-4, Perplexity) to automate content creation, ensuring high-quality content generation.
2. 

   9Media Online

   Sep 2023 - May 2024

   Sr. Performance Marketer

   As a Senior Performance Marketing Specialist, I managed high-impact digital ad campaigns, optimized paid media strategies, and ensured efficient budget allocation across platforms. My focus was on continuously improving the performance of paid search, display, and social media campaigns. By analyzing key performance indicators (KPIs) and campaign data, I developed strategies that aligned with business objectives, driving both short-term and long-term growth. Key Contributions: Increased ad performance by 35%, contributing to a 40% boost in revenue. Developed data-driven strategies that reduced cost-per-acquisition by 20%. Enhanced targeting strategies, improving conversion rates by 30%. Lead Generation & SEO: Generated 300+ organic inbound leads (190+ Publishers, 110+ Advertisers) for high-profile brands. Boosted organic website traffic by 1,000% in 140 days through targeted SEO strategies. Content Creation & Management: Overhauled website blogs and meta descriptions, achieving a 14,000% increase in impressions and a 900% boost in CTR. Created AI-driven, user-centric content that enhanced engagement. Marketing Automation: Planned and executed email drip campaigns, improving client engagement and retention. Implemented marketing automation tools to streamline processes and improve workflow efficiency. Website Management: Collaborated with agencies to optimize website layout and content, ensuring a seamless user experience. Developed content calendars for consistent, engaging social media communication.
3. 

   Colive

   Feb 2023 - Jul 2023

   Digital Marketing Manager

   As Digital Marketing Manager at Colive, I was responsible for overseeing the entire digital marketing strategy for the real estate platform. I developed integrated marketing campaigns, optimized lead generation funnels, and led social media and content strategies. Through targeted marketing and data-driven insights, I significantly enhanced brand awareness, engagement, and customer acquisition in a competitive market. Key Contributions: Boosted lead generation by 35%, resulting in higher sales conversions. Led social media and paid advertising campaigns, increasing brand visibility by 50%. Reduced customer acquisition costs by 25% through campaign optimization. Website Organic Traffic Growth & Lead Generation: Achieved 23% AMoM growth for Colive and 1500% AQoQ growth for Propex. Secured Top 3-20 SERP rankings for 17 out of 25 micro-websites within 21 days for PropEx Projects. Lead Generation: Generated 24,000+ leads (19,000+ unique) for Colive Rentals with a Rs.12Lacs monthly budget, reducing CPL by 70%. Created 6,000+ unique leads for Colive Rentals Display with a Rs.1.5Lacs budget, reducing CPL by 65%. Managed lead generation for Senior Citizen Rentals, securing 1,150+ qualified leads. Led PropEx Project Campaigns, managing a Rs.45Lacs monthly budget and generating 11,000+ leads for 40+ real estate projects. Social Media & Influencer Marketing: Increased social media engagement by 350% and impression rates by 900% through strategic content. Led content development across platforms such as Facebook, YouTube, Instagram, and PR channels. Collaborated with 10 local influencers to boost brand reach and visibility, aligning content with campaign goals. Design & Development: Created 21 micro-websites using HTML/CSS, WordPress, and Wix, each incorporating lead magnets for conversion optimization. Tools & Process Improvement: Introduced new tools and technologies to streamline marketing operations and reduce costs. Collaborated with Product, Tech, and Sales teams to enhance overall marketing effectiveness.
4. 

   Apps10X

   Mar 2022 - Feb 2023

   Digital Marketing & ASO Manager

   As Digital Marketing & ASO Manager (Mobile Marketing) at Apps10X, I was responsible for driving app visibility, optimizing app store performance, and executing digital marketing campaigns to enhance app downloads and user engagement. Utilizing ASO best practices, A/B testing, and data analysis, I focused on improving rankings and meeting business objectives, leading to significant growth in both organic and paid app installs. Key Contributions: Increased app downloads by 50% by implementing advanced ASO strategies. Boosted user engagement by 30% through optimized app performance. Drove a 25% rise in active users through targeted digital campaigns. ASO & SEO Strategies: Led organic growth for apps, improving store rankings, traffic, and installs. Conducted detailed keyword research to identify optimization opportunities, enhancing app visibility. Managed localization for different regions and languages, optimizing app titles, descriptions, and images. Analyzed competitor apps, optimizing listings to drive higher installs. Led A/B testing for creatives, app icons, and descriptions to enhance app store performance. Achievements: Muzio Player (Music Player - MP3 Player): Achieved #1 global ranking for high-competition keywords like "Music Player," "Offline Music Player," and "MP3 Player." Increased daily downloads by 50%+, from 45,000–50,000 to 75,000–85,000. Reached 100 million downloads in 7 months, up from 69 million. SCANit (PDF Scanner - CamScanner App): Secured Top #5 global rankings for competitive keywords within 3 months. Increased daily downloads from 0-10 to 2,500–3,500, peaking at 4,300+ downloads in a single day. Achieved 50,000 downloads in 68 days from 23,000. Additional Responsibilities: Keyword Research & Analysis: Conducted niche keyword research to improve app visibility. Localization Management: Optimized app elements for multiple countries and languages. Competitor Analysis: Regularly monitored competitors to refine strategies and outperform them. A/B Testing: Led A/B testing on creatives and other listing elements to drive optimal results.
5. 

   SKW Investment Adviser

   Mar 2021 - Dec 2021

   Digital Marketing Specialist

   As Digital Marketing Specialist, I focused on digital campaign strategies for a financial services firm, primarily managing paid search, content marketing, and lead generation. By leveraging marketing automation tools and optimizing landing pages, I successfully increased the volume of qualified leads and enhanced customer engagement. I collaborated closely with the sales team to drive higher conversions and strengthen the company’s online presence. Key Contributions: Increased qualified leads by 40% through optimized paid campaigns. Boosted customer engagement by 30% via content marketing and email automation. Successfully reduced lead generation costs by 20% through strategic budget management. Led the sales and marketing team of 41, Handled multi lacs budget for generating revenue. Driving initiatives across lead generation, paid advertising, SEO, automation, social media marketing, and brand reputation management.
6. 

   SKW Investment Adviser

   May 2020 - May 2021

   Sr. Digital Marketing Executive

   In my role as Sr. Digital Marketing Executive, I led the execution of targeted digital campaigns for the finance sector, focusing on Google Ads and social media marketing. I was instrumental in improving the company's brand visibility and customer acquisition strategy by refining keyword targeting, optimizing ad spend, and enhancing content for higher engagement. Key Contributions: Boosted website traffic by 25% through targeted Google Ads campaigns. Improved social media engagement by 30% through content optimization. Reduced lead generation costs by 15% through smarter budget allocations. Managed and optimized ad campaigns on platforms like Google, Facebook, Instagram, Twitter, and LinkedIn with a monthly budget of Rs.12,00,000, achieving high lead generation and brand visibility. Developed and executed content strategies for social media on stock market trends.
7. 

   SKW Investment Adviser

   May 2019 - May 2020

   Digital Marketing Executive

   As Digital Marketing Executive, I supported the team in executing various digital marketing campaigns, primarily focusing on content development, social media engagement, and email marketing. I ensured that digital assets aligned with the overall strategy, optimizing campaigns for better customer acquisition and engagement. Key Contributions: Increased social media followers by 20% through targeted campaigns. Contributed to a 15% increase in lead generation through email marketing. Assisted in refining the content strategy, improving audience engagement by 25%. Executed On-Page and Off-Page SEO strategies, leading to a 145% increase in organic traffic quarterly. Managed remarketing strategies via Google Ads and email marketing to improve conversions. Introduced new tools for team efficiency and managed social media engagement.
8. 

   Signal Expert Global

   Dec 2018 - Apr 2019

   Digital Marketing Executive

   In this position, I managed digital marketing campaigns targeting the Forex trading community. My role involved creating content for community engagement, optimizing paid ad campaigns, and nurturing leads through various digital platforms. I successfully grew the user base and increased overall engagement within the trading community. Key Contributions: Grew community engagement by 45% through targeted digital campaigns. Increased the lead conversion rate by 30% through optimized content and ads. Drove a 25% increase in platform sign-ups through social media and email campaigns. Generated organic leads to meet monthly KPIs, achieving 4 sales-qualified leads daily through inbound marketing. Built a community of 2500+ FOREX/COMEX traders on Telegram and 800+ on WhatsApp.
9. 

   SyStos Technology

   Apr 2017 - Oct 2018

   SEO Executive

   As SEO Executive, I managed SEO strategies for a range of corporate clients, ensuring that their websites ranked high on search engines. I worked on optimizing on-page and off-page SEO elements, keyword research, and content strategies to improve organic search rankings. I successfully increased organic traffic, contributing to enhanced brand visibility and customer acquisition. Key Contributions: Increased website traffic by 50% through improved SEO strategies. Enhanced website rankings, leading to a 20% increase in conversions. Implemented both on-page and off-page SEO techniques, improving search engine rankings. Audited and optimized client websites for improved search rankings. Managed eCommerce accounts for clients on Amazon and Flipkart. Led SEO strategies, resulting in average quarterly traffic increases of 20%-30%.