Farooq Shafi

Skills

Experiences

1. 

   Upwork

   Feb 2019 - Jan 2024

   Digital Marketing Expert

   Kindly view the attached portfolio to discover insights. https://www.upwork.com/freelancers/farooqs4
2. 

   Snipper

   Feb 2023 - Apr 2023

   Senior Media Buyer

   ➡️Develop and execute digital advertising campaigns across multiple platforms including Shopify, Google Ads, TikTok Ads, Bing Ads, and Facebook Ads. ➡️Create, monitor and optimize campaigns to ensure maximum return on investment (ROI) for clients Analyze and report on campaign performance, identifying trends and making recommendations for improvements. ➡️Stay up-to-date with industry trends and best practices to continually improve our advertising strategies and tactics. ➡️Collaborate with cross-functional teams including design, development, and account management to ensure cohesive and effective campaigns. ➡️Build and maintain strong relationships with clients, providing exceptional customer service and ensuring their satisfaction with our services.
3. 

   EMaymar

   Feb 2022 - Feb 2023

   PPC Accounts Manager

   ➡️Set marketing goals and objectives. ➡️Plan, implement and manage marketing strategy. ➡️Contribute to the overall growth of the company. ➡️Review and manage digital marketing strategy. ➡️Determine KPIs for the marketing department. ➡️Keep the marketing budget in check. ➡️Track KPIs on a regular basis and present reports. ➡️Work with sales and development and customer success teams. ➡️Create and present the annual marketing plan and strategy. ➡️Use data and reports to make evidence-based decisions. ➡️Analyze company's marketing strategy and suggest improvements. ➡️Stay up to date with the latest technology. ➡️Stay up to date with the latest best practices. ➡️Attend marketing conferences and educational programs. Skills: Analytical skills · Demonstrated ability to lead and inspire a team · Flexibility · Thorough knowledge of marketing principles, brand, product and service management
4. 

   PSS

   Jan 2020 - Jan 2022

   SEM Strategist - PPC Lead

   Responsibilities: ➡️Managed Paid Marketing on Google, Facebook, and Bing with an estimated budget of 50k-70k overall per month. ➡️Mass email Marketing (Gorilla Marketing) to attract customers at a low advertisement cost. This process includes data gathering, data sorting, refining, and drip email shoots with the management of data and customer funneling to reduce cost and maximize leads. ROI generated 500-600% each month. ➡️Brand Building and Activation for every new region. ➡️Overlooking to sales leads and conversion ratio and planning strategy to increase the sales with the decrease of advertisement cost. ➡️Aligned with the overall strategic business operations and objectives of the organization. ➡️Develop and enhance the branding via digital marketing. ➡️Brand development, website traffic growth, website UI, and advertising revenue ➡️Paid Ad positioning and rotation, ad diversification, and dynamic ad conversion strategy creation and implementation. ➡️Develop the pricing strategy and resource allocation plan.

Education

1. 

   Commecs College

   Jan 2016 - Jan 2017

   Intermediate

   Pre-Engineering
2. 

   ETN School

   Jan 2014 - Jan 2015

   Matriculation

   Computer Science