Balram PH

Primarily leading online paid advertising for the country App Marketing via Google + Meta - - Devise strategies for app-based customer acquisition and omni-channel acquisition - Contributed to increasing the MaU on the Decathlon Online Shopping App across iOS and Android via these activities YouTube Marketing - Increased the pace of subscriber growth and views by employing multiple YouTube products such as VRC, VAC and Bumpers - These had an impact on brand level metrics as well which we measured with brand lift and search lift studies. Digital Marketing for Commerce - Strategising and optimising across more ad products such as Performance Max, Search, Discovery and Local to contribute to continuous discoverability of products and business growth. - Leveraged both Performance Max and Local campaigns to a great extent in order to drive offline footfall to physical retail locations as well Collaboration Across Teams - - Working with multiple geographical teams + sport teams to identify and capture the right season for peak business with the appropriate communication strategies - Building and adapting an omni-channel customer acquisition funnel to utilise the most effective channels and maintain maximum efficiency

- Working as an Account Manager for multiple brands present on the Amazon India ecosystem for their advertising - Actively developing and executing unique ad strategies helping them scale progressively on the platform in terms of revenue - Extensively used data to identify opportunities to win in specific product categories and achieve best seller rankings - Assess performance and build strategies for brands to improve category share - Media planning for multiple brands across both existing product and new product launches - Specialised in the segments of CPG, HPC + Beauty categories and effectively devise strategies to gain traction in these categories - Built multiple use-cases for campaign optimisation in order to enable rule based automation on the platform

- Enhanced and built strategies to gain a formidable digital presence via local online traffic - Executed digital advertising campaigns to build a lead generation pipeline and continually grow - Continuous capacity planning to ensure maximum resource utilisation - Strategise internal methodologies to identify areas of up-selling + cross-selling - Expanded and streamlined operational activities to maximise efficiency