ATANU BASAK

As an experienced professional in the MSME lending space, I have successfully driven merchant loans, helping businesses grow by providing tailored financial solutions. Key responsibilities and achievements include: Increased loan disbursements by 20% through targeted outreach to MSME businesses, utilizing the Khatabook app for efficient record-keeping and inventory management. Exceeded sales targets by 15% consistently, contributing to the overall growth of the loan portfolio and business expansion. Spearheaded cross-selling efforts, driving the adoption of insurance, QR codes, and payment solutions, which added value to merchants and built long-term relationships. Developed and implemented effective delinquency management strategies, reducing risk and ensuring a 98% on-time repayment rate across the portfolio. Collaborated with cross-functional teams to streamline processes, improving customer satisfaction by 25% and enhancing operational efficiency. With a strong focus on sales growth, risk management, and client relationship building, I am dedicated to delivering impactful results and contributing to the continued success of the organisation.

As a seasoned leader in Unsecured Loans, I have driven substantial growth in diverse sectors, including healthcare. Key responsibilities and achievements include: Spearheaded sales strategies for Unsecured Loans, focusing on Working Capital Loans and Personal Loans, achieving a 30% increase in loan disbursements year-over-year. Funded high-value unsecured loans for healthcare clients, driving the acquisition of medical equipment and expansion of healthcare infrastructure, impacting over 30 hospitals and clinics. Managed and mentored a team of 15-16 members, leading them to consistently exceed sales targets by 25%, while providing ongoing coaching and fostering a high-performance culture. Enhanced loan origination and approval processes, reducing customer onboarding time by 20%, and improving the overall customer experience. Built and maintained strong relationships with clients by offering personalized financial solutions, ensuring a high rate of repeat business and client retention. By specializing in unsecured lending, I have successfully contributed to the growth of the company while providing impactful, customer-centric financial solutions.

In my role as an Area Sales Manager at Bajaj Finserv, I led sales strategies for Unsecured Loans, Loan Overdrafts, and Healthcare Equipment Financing in Kolkata and West Bengal. • Spearheaded growth in the Professional Loan Segment, providing tailored solutions to healthcare professionals. • Funded LAP and Healthcare Equipment Loans, enabling healthcare facilities to expand and upgrade medical infrastructure.

Developed and executed long- and short-term sales strategies, resulting in a 15% increase in overall productivity across Kolkata and surrounding areas. • Led the sales of Car Loans, Used Car Loans, Commercial Vehicle Loans, and Credit Cards, contributing significantly to HDFC Bank’s revenue generation. • Collaborated with Retail and Business Banking teams to streamline business acquisition processes, enhancing operational efficiency and interdepartmental communication

• Collaborated with bank partners to integrate insurance products, boosting sales and expanding customer reach. • Recognized as Star of the Quarter for driving growth within the Greater Kolkata Axis Bancassurance Cluster. • Awarded the "Big Leap" title for exceptional sales skills and dedication, contributing significantly to company success.