Ande Chandra K.

Skills

Experiences

1. 

   The Good Glamm Group

   Apr 2022 - Dec 2022

   Senior Design Manager

   Created a fresh visual identity with a modernized market presence. Developed innovative strategies to help the brand become a reputed social media firm with a swift follower count of 50k in Q1 by incorporating reel trends, AR filters, events, and newsletters. Initiated and conducted design thinking workshops, and competitions fostering innovation and problem-solving within the team. Optimized design workflows and templates, leading to a 25% reduction in project TAT. Maintained high quality and creativity despite streamlining processes.
2. 

   TikTok

   Jul 2019 - Jan 2021

   Visual Communication Design Head

   Crafted a cohesive design language across platforms, driving national and international engagement. Led a diverse creative team, fostering creativity and innovation. Shaped distinct visual identities for ByteDance brands globally and spearheaded employer branding in India. Collaborated with Indian celebrities and influencers, sparking trends(VFX, Custom AR Filters) and creating impactful content. Developed daily campaign visuals that engaged billions, contributing significantly to app success and user engagement. Owned end-to-end design (OOH, studio, merch, office, App, Print) for a seamless brand experience.
3. 

   Flyrobe

   Dec 2015 - May 2017

   Lead Graphic Designer

   Contributed to the evolution of design at Flyrobe, with the company's journey from early-age startup to enterprise. Crafted compelling marketing materials across channels, boosting website, OOH, SEO, and app traffic by 35% and brand recognition by 45%. Built and led a team of 4, leveraging their strengths to increase brand awareness by 25% and sales by 40% through performance marketing. Prioritized diverse marketing needs, delivered impactful designs efficiently, and streamlined reviews with cross-functional teams. Transitioned from IC to Lead Graphic Designer by applying my passion and skills to guide the team forward.