Akanksha Sonkar

- Enhanced brand recognition by developing and executing targeted marketing campaigns. - Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points. -Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement. - Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences. - Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives. - Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. - Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives. - Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns. - Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts. - Researched and identified new opportunities for product and brand development. - Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates. - Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness. - Generated sponsorships with related and partnering entities to enhance marketing objectives. - Continually maintained and improved company's reputation and positive image in markets served.

- Implemented innovative social media tactics to grow online presence and drive website traffic. - Established comprehensive metrics tracking systems to monitor campaign effectiveness and adjust strategies accordingly. - Spearheaded rebranding efforts that revitalized company image, leading to increased sales performance. - Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty. - Aligned internal teams around a unified brand vision, streamlining communication processes for greater efficiency. - Analyzed competitor strategies to identify areas of opportunity for differentiation and growth. - Mentored junior team members, fostering a culture of collaboration and professional development. - Streamlined brand messaging for consistency across all platforms, resulting in improved brand recognition. - Partnered with product merchandising to support product positioning, navigation and naming. - Oversaw annual marketing budget allocation, ensuring maximum ROI on promotional activities. - Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies. - Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels. - Introduced cutting-edge digital marketing tools into overall strategy mix; elevating brand''s online presence significantly. - Improved website visibility through development and implementation of SEO strategies. - Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills. - Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns. - Captured new customers by optimizing business strategies and launching products to diversify offerings. - Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

- Developed strong relationships with clients through regular communication and excellent customer service. - Implemented streamlined processes for efficient handling of client inquiries and requests. - Streamlined workflows by introducing automation tools, leading to reduced operational costs and faster response times. - Monitored project progress closely, keeping stakeholders informed throughout the process. - Evaluated client feedback to continuously improve service offerings and exceed expectations. - Provided comprehensive training to new team members, fostering a high-performance work environment. - Mentored junior staff members, enhancing their skills and career progression. - Increased client retention by providing personalized support and prompt resolution of issues. - Managed a portfolio of key accounts, ensuring timely delivery of products and services. - Encouraged creative thinking, problem solving and empowerment as part of facility management group to improve morale and teamwork. - Successfully managed budgets and allocated resources to maximize productivity and profitability. - Evaluated employee performance and conveyed constructive feedback to improve skills.

Key responsibility includes client relationship management by representing the company for all things communication. Managing social media, writing content for website, photography, strategic planning and overall management.

- Maintained up-to-date knowledge on industry developments, ensuring proactive adaptation to changes. - Assisted in the development of sales strategies for increased revenue generation. - Conducted thorough due diligence on potential partners, assessing their compatibility with company goals before initiating collaborations. - Analyzed market trends to identify new business prospects and expansion opportunities. - Negotiated favorable contract terms with vendors and service providers, reducing costs while maintaining quality standards. - Collaborated with cross-functional teams to develop innovative solutions for clients'' unique challenges. - Enhanced client relationships by conducting research and identifying key business opportunities. - Supported sales team by creating effective marketing materials, such as presentations and proposals. - Engaged with customers to build business relationships. - Developed knowledge of company products and services to make suggestions according to customer needs. - Maintained client information and accounts in company databases. -Created reports and targeted lists to present to upper management.

- Developed impactful fundraising strategies to maximize donations and meet fundraising goals. - Increased community awareness of organization''s mission by organizing and participating in public speaking engagements. - Secured major donations for various programs through donor cultivation and relationship building. - Developed and maintained accurate donor databases to track donations and engage with donors. - Conducted research to identify and target potential donors for fundraising campaigns. - Optimized online donation platform for user experience, leading to higher conversion rates and increased donations. - Collaborated with other departments to achieve integration of fundraising efforts.

- Maintained a strong work ethic and positive attitude throughout the summer internship program, earning recognition from supervisors for outstanding performance and commitment to team success. - Provided administrative support to department managers, ensuring efficient daily operations within the office environment. - Managed multiple tasks simultaneously while consistently meeting deadlines under high-pressure situations during the internship period. - Leveraged exceptional problem-solving abilities when faced with unexpected challenges or difficult situations during daily activities as an intern. - Sorted and organized files, spreadsheets, and reports. - Prepared project presentations and reports to assist senior staff.

- Enhanced customer satisfaction by resolving inquiries effectively and efficiently. - Helped large volume of customers every day with positive attitude and focus on customer satisfaction. - Reduced customer complaints with proactive issue identification and resolution strategies. - Provided excellent customer service by efficiently resolving issues and responding to inquiries. - Managed a high volume of inbound calls, multitasking effectively to address diverse customer needs simultaneously. - Strengthened customer relationships by listening to customer concerns and giving priority to service requirements. - Contributed to company growth by retaining valuable clients through effective communication and problem-solving skills. - Explained online self-help options to customers to promote additional and after-hours support choices. Increased repeat business, fostering strong relationships with clients through exceptional service delivery.