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Aditya Kumar Sahoo

Bridging Agribusiness, Solar Innovation, and Marketing Mastery โ€” Empowering Ideas, Energizing Growth, and Driving Impact.

Anandapur, Odisha
Joined 07 December 2024
7 Followers
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Ideas

Summary

Turning Ideas into Impact | Driving Growth with Strategy, Creativity & Execution I thrive at the intersection of Marketing, Sales, Project Management... Read More

Skills

B2C
B2B
Marketing
Sales
Branding
Canva

Experiences

3 years 8 months
  1. Web Touch
    Web Touch
    Jan 2024 - Current
    Project Manager Business Development
    As a Business Development and Project Management Professional at Webtouch Pvt Ltd (Touch Solar), I have successfully managed over 70 solar projects, enhancing agricultural energy efficiency by 20% and deploying 100+ solar water pumps, reducing grid electricity dependency by 30%. My role involved comprehensive client acquisition strategies, where I secured deals worth INR 2 Cr annually through targeted outreach and impactful presentations. I effectively conducted 15+ large-scale and 30+ organized farmer meetings, improving product awareness by 40%, and led vehicle campaigns in rural areas, reaching over 500 farmers to boost visibility by 30%. In project management, I actively coordinated with suppliers, ensured timely procurement of materials, and optimized installation timelines. I tracked key performance indicators (KPIs) to enhance operational efficiency, maintained customer satisfaction, and ensured seamless execution of solar installations. My strategic approach to sales, marketing, and project execution has continued significantly to the company's growth in the renewable energy sector.
  2. Nichino India
    Nichino India
    Feb 2023 - May 2023
    Field Officer
    โ€ข Successfully conducted large-scale farmer meetings, Organized Farmer Meetings, individual farmer meetings, and night farmer meetings to promote Nichino's product portfolio. โ€ข Led vehicle campaigning efforts to reach a wider audience and increase product awareness. โ€ข Managed postering and branding initiatives for effective market visibility. โ€ข Orchestrated demo distribution and facilitated demo plot visits to showcase product effectiveness. โ€ข Proactively engaged with distributors and retailers, optimizing product placement strategies. โ€ข Demonstrated excellent channel management skills and played a pivotal role in demand generation. โ€ข Instrumental in product liquidation, achieving a remarkable 40% liquidation rate in Shamli and 25% in Modinagar. โ€ข Dedicated to driving results through effective communication, relationship-building, and strategic execution.
  3. TIMES OF AGRICULTURE
    TIMES OF AGRICULTURE
    Jan 2023 - Mar 2023
    Content Writer
    Conducted in-depth research on Agri-industry-related topics. Developed content for blogs, articles, and company website. Proofread content for errors and inconsistencies. Conducted keyword research and used SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the target audience's attention.
  4. Indian Chamber of Food and Agriculture
    Indian Chamber of Food and Agriculture
    Dec 2022 - Jan 2023
    Quality Control on Milk and Dairy Products
    the internship was a useful experience. I have found out what my strengths and weaknesses are; I gained new knowledge and skills and met many new people. Visiting the market and identifying the gaps in the market and taking the necessary actions to full fill the gaps in the market Had been responsible for complete market growth Needed to update day-to-day activities happening in the market. Stay updated on competitors and report to directors. Formulated, directed, and coordinated marketing activities and policies to promote services, working with advertising and promotion Managers Identified, developed, or evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and Mark-up factors. Data Collection and Surveys.
  5. SWAL
    SWAL
    Jun 2022 - Sep 2022
    Sales And Marketing Intern
    โ€ข Conducted LFM, OFM & NFM to promote NPP & SWAL Products. โ€ข Led vehicle campaigning efforts to expand product awareness and reach a broader audience. โ€ข Organized demo distribution and facilitated visits to showcase product effectiveness. โ€ข Engaged with distributors and retailers to ensure optimal product placement. โ€ข Implemented effective demand generation to drive sales growth.
  6. Syngenta
    Syngenta
    Nov 2021 - Jan 2022
    RISQ Development Officer
    โ€ข Conducted farmer meetings to promote effective weed management strategies. โ€ข Utilized RISQ Test kit to collect over 200 Phalaris minor weed seedlings from up to 5 acres, forming a 'W' shape. โ€ข Conducted rigorous testing on Phalaris minor seedlings at the 2-3 leaf stage in controlled lab conditions. โ€ข Collaborated with the lab, submitting samples for testing and analysis. Analyzed lab reports and recommended the application of specific chemicals: Adrino (metribuzin 70%), Axial (Pinoxaden 5.1%), and Evantor (Sulfosulfuron 75%). โ€ข Developed a successful promotional strategy using the RISQ Test, leading to increased sales of Syngenta chemicals among dealers by 84/100.

Education

  1. National Institute of Agricultural extension
    National Institute of Agricultural extension
    Nov 2024 - Current
    PGDM - MOOCS
    Agricultural Extension
  2. Jain University
    Jain University
    Nov 2022 - Jun 2024
    Master in Business Administration
    Marketing and HR
  3. Sam Higginbottom University of Agriculture, Technology and Sciences
    Sam Higginbottom University of Agriculture, Technology and Sciences
    Aug 2022 - Jun 2024
    Master in Business Administration
    Agribusiness
  4. Lovely Professional University
    Lovely Professional University
    Jul 2018 - Jun 2022
    Bachelor of Science - BS
    Honors Agriculture

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