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Varun D R

Senior Product Manager at StockX| MBA, IIM Indore | E-commerce

Karnataka
Joined 09 March 2024
9 Followers
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Summary

I am a Product Manager at GoKwik, a leading e-commerce enabler platform that helps online merchants increase conversions, retention, and loyalty. I ho... Read More

Experiences

8 years 3 months
  1. GoKwik
    GoKwik
    Mar 2021 - Current
    Product Manager
    As a first product hire of the team built foundational features scaling to process $1Bn+ GMV and reaching over 100Mn+ shoppers within 3 years. Smart COD suite Launched smart COD solution backed by ML model managing cross-functional teams to predict the risk of return and reduced RTO up to 40%. One-click-checkout Spearheaded the implementation of a data-driven checkout MVP on Shopify, utilising user research and comprehensive data analysis to achieve an impressive 30% boost in conversion rate, leading to a substantial revenue increase. Enhanced UPI intent flow by introducing intelligent error handling mechanisms, which led to a remarkable 10% boost in payment success rate, driving substantial revenue growth. Led the adoption of risk prediction model, enabling the implementation of dynamic risk-based discounting and charges on checkout, resulting in a 20% improvement in order deliverability and a significant reduction in revenue loss. Improved the cart recovery rate by 2x through the implementation of headless cart recovery within the Whatsapp app. Introduced COD to prepaid feature to improve cash flow and reduce returns converting up to 10% of COD orders to prepaid orders. Pioneered a new payment option split payment which helped brands reduce cancellations by 20% and returns by 30% and improve revenue by 50%. Kwikchat Took a lead on the stabilisation of a product of a newly acquired company and achieved 100% retention of enterprise clients working along with a team of 30+ engineers. Spearheaded the development of a support chatbot, resulting in the automation of 80% of support queries reducing the dependency on agents. Led the strategic planning and successful implementation of configurations in bot building, delivering an extraordinary 80% reduction in development time and a 90% decrease in error rate, revolutionising operational efficiency and improving overall productivity.
  2. Sandu Pharmaceuticals
    Sandu Pharmaceuticals
    Sep 2018 - Mar 2019
    Live Project
    E-commerce Platform for Ayurvedic Products, Sandu Pharmaceuticals  Spearheaded the digitisation of the Ayurvedic medicine selling platform that Sandu plans to introduce  Conducted a market survey of Sandu pharmaceutical’s major distributors and retailers all over Mumbai  Used the findings to design a marketing plan which was presented to the MD and other Board of Directors  Gave insights on features, user interface and programs to be included on the ayurvedic e-platform
  3. Tata Consultancy Services
    Tata Consultancy Services
    Mar 2017 - Jun 2018
    Assistant System Engineer
    Worked as a test analyst for TCS.  Worked as Test Analyst for two UK based clients on multiple projects in insurance domain  Which involved business requirement analysis, preparation of test strategy, plan, execution and sign-off  Was involved in data analysis for a data migration project which involved data masking and transfer  Worked on projects which involved test automation, mainframe testing and followed Agile methodology  Responsible for quality analysis and delivery of high quality defect free products

Education

  1. Munich Business School
    Munich Business School
    Jan 2019 - Jan 2019
    Master of Business Administration - MBA
    International Business
  2. Visvesvaraya Technological University
    Visvesvaraya Technological University
    Jan 2012 - Jan 2016
    Bachelor's degree
    Mechanical Engineering

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