Ritikka Thadani

Skills

Experiences

1. 

   Imarticus Learning

   Mar 2023 - Jan 2024

   Head - Content Marketing
2. 

   TimesPro

   Jun 2022 - Feb 2023

   DGM - Creative Marketing (Branding Marketing & Communications)

   1. Plan and execute marketing communications activities with TimesPro business segments, working with members of the global communications, brand and local marketing teams to execute programs. 2. End-to-end external and internal communications management: Content Creation for the Brand, PR, Emailers, Programmes, Social media, Digital campaigns and all other marketing collateral for 7 verticals under TimesPro. 3. Lead and establish processes within the team – including, content planning, content curation, fact-checking, proofing and quality control, etc. Ensure all-around consistency in terms of the brand's style and tone. 4. Lead and enhance the TimesPro video strategy and ensure videos resonate with our audience. 5. Be responsible for end-to-end development and delivery, with keen attention to detail. 6. Support new product launches with appropriate workflow for designated business segments, including promotional eDMs, brochures and related collaterals. 7. Set goals to track the performance of campaigns and campaign tactics (e-newsletters, website content, PR share of voice for articles and interviews, and related metrics) 8. Define content and communication goals; manage team members (Copy, Content, Motion Art, Videos and Design) and the outputs they create, to ensure brand and goal alignment. 9. Work with cross-functional teams (senior level) in TimesPro to drive appropriate outcomes/solutions that will support respective business segments and drive thought leadership. 10. Develop key performance indicators (KPIs) for direct reports to determine the success of the content and continuously strengthen quality and performance. 11. Ensure plan and execution meets brand and message alignment with Corporate and functional goals.
3. 

   Rainmaker Online Training Solutions

   Dec 2021 - May 2022

   VP of Marketing

   Analysing and creating existing branding and marketing strategies based on business objectives, category focus, and audience segments across all channels (online/social); Developing and implementing a cohesive (B2B, SaaS) marketing plan to increase brand awareness; Leading a capable marketing team and delegating tasks fairly; Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately; Build relationships with media and stakeholders through creative PR strategies; Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.); Supervising marketing events and product launches and using these spaces to network with industry professionals; Conduct market analysis to identify trends, challenges and opportunities for growth; Assisting with the recruitment, training, and onboarding of new staff; Prepare regular reports and presentations on marketing metrics for the CEO.
4. 

   EduCrack

   May 2020 - Nov 2021

   Chief Content Officer

   Being a director of best practices in grammar, messaging, writing, and style at EduCrack (A Lexicon Group, Pune startup); Organizing, Planning, and Prioritizing Work; Making Decisions and Solving Problems; Heading and supervising the Content Team for Content development of study material and online videos; Actively involved in the process of recruitments encompassing content assessment, selection, training of academicians at all levels; Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person; Developing standards, systems and best practices (both human and technological) for content curation, creation, editing, publishing, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies and retiring content; Leveraging relevant data to develop content themes and execute a plan to develop the content that supports and educates furthermore leading to critical behavioural metrics; Working closely with the Chief Executive Officer on all content, creative and branding initiatives and strategies to ensure a consistent message across channels.
5. 

   Career Launcher

   Apr 2014 - May 2015

   Assistant Manager

   Leadership; Practical Time and Workload Management; Active Listening Skills; Critical Thinking and Creative Problem Solving; Coaching; Fostering two-way understanding; Creative Thinking; Evaluation,Scheduling .
6. 

   Tech Mahindra

   Aug 2009 - Aug 2013

   Senior Advisor

   Lead, planned, trained, and reviewed the work of staff responsible for providing customer service functions and services. Mentored assigned employees in their areas of work including customer service related methods, procedures, and techniques. Processed service orders for problems with the Network & Billing ; followed-up with customers on results; update and document pertinent information.

Education

1. 

   National Institute of Management

   Jun 2007 - Mar 2009

   Masters in Business Administration

   Marketing Management and Project Management