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Chirag

Founder โ€ข 3m

Is the Future of E-Commerceโ€ฆ Influencer-Led? ๐Ÿค” LehLah just raised โ‚น12.5 Cr in seed funding, backed by Gruhas (co-founded by Nikhil Kamath). Their bet? That shopping isnโ€™t about transactions anymoreโ€”itโ€™s about trust, influence, and community. This raises a bigger question: Can content-first companies truly scale into sustainable businesses, or are they just a trend riding on social media hype? Weโ€™ve seen success stories like Gymshark and Glossier, but also cautionary tales of influencer-driven brands that failed to move beyond the โ€œhypeโ€ phase. โ€ข Can content-driven commerce outlast changing algorithms? โ€ข Will influence be a moat or a vulnerability? โ€ข Do we trust creators enough to replace traditional brands? Whatโ€™s your take? Will creator-led commerce reshape online shopping, or will it struggle to go beyond niche markets? Letโ€™s discuss. #Ecommerce #CreatorEconomy #InfluencerMarketing #StartupFunding

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