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I would choose Pintola or Whole Truth Company products over any cheap brands that make peanut butter or any healthy foods that contain 90 percent unhealthy and 10 percent healthy ingredients. In short I prefer a quality peanut butter over a cheap unhealthy one. 2.I would never shop from zudio. I prefer Westside or Louis Philippe over zudio or any cheap brand. I need my clothes to last. It's better to invest in a shirt costing Rs 2000 than buying a shirt costing Rs 500 every 6 months 3. I would rather buy a ₹40k-45k mobile phone than a 15k phone that will last 1-2 years. And list goes on. The next gen customers cares about quality over quantity.

Let me give you a real life example. I bought a t-shirt from zudio costing Rs 300 and it lasts only 3-4 months. If I buy any t-shirt again I will have to spend Rs 1200 per year. So for 3 years I have to spend Rs.3600. At the same time my LP shirt cost ₹2.5 thousand and lasted almost 5 years and still in good condition. Hope you get my point. This is how the next generation consumer will think. They are willing to spend good money for quality products.

For example people will pay more to get a good quality protein and from a reliable brand,and would avoid cheap or never heard brands